Those choosing to take their social network strategy in this direction often find it just works too well! We all know that finding the best social media marketing strategy needs to be one of our goals if we’re to succeed at the moment. However, discovering precisely which platform should receive our primary focus can feel challenging…until you see what subtle, underestimated, underused Pinterest has to offer! Pinterest is shockingly powerful, and the right training can place that power at your fingertips. Fortunately, that training is available for free at the…
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New Facebook ad features taking aim at holiday mobile commerce
The social media giant is preparing to offer a frictionless shopping experience over the holidays. As a strategy to eliminate some of the friction in online and mobile shopping through the holiday season, new Facebook ad features are being unveiled. These are commerce-driven advertisements and options available both on Facebook and on Instagram. The new formats were developed specifically for mobile commerce optimization. Mobile commerce has been a particular focus for the Facebook ad features as almost four out of every five online features (78 percent) come from mobile devices,…
Read MoreYouTube mobile shopping ads to help Google capitalize on the consumer-YouTube relationship
Google is extending its mobile shopping ads network reach to engage consumers on YouTube. YouTube mobile shopping ads will be added to the popular video platform’s mobile app. A growing number of mobile users are heading to YouTube to watch reviews and obtain recommendations. This gives Google the opportunity to target these users with engaging and shoppable types of ads. YouTube users are more open minded to discovering new content when browsing their home feed. According to the director of YouTube product management, Nicky Rettke, YouTube is taking notice of…
Read MoreAmazon Spark shuts down after two-year flop
The eCommerce giant has sacked its Instagram-like mobile shopping social media platform. Never heard of Amazon Spark? You’re not alone. Spark was offered to only Amazon Prime members, and in its two years of existence, it failed miserably. The main reason? This social media shopping feature was a ghost town. Spark has been removed from both Amazon’s website and app. Amazon Spark, which could once be accessed via the company’s website and app, has been removed. The shopping tool, which was introduced about two years back, was designed to allow…
Read MoreEasy Ways To Get More Twitter Followers
Twitter is a highly underrated business tool. If correctly used, it can easily help a business to increase brand awareness and get more sales. Twitter can increase brand followers, solidify the brand and generate leads. At the same time, it guarantees that the leads generated are genuinely interested in the brand. You get to target the right audience, which is definitely a great thing. If you decide to use Twitter for your business, getting targeted followers is what is of high interest for you. When this is what you want…
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