Experts in near field communication (NFC) have announced a major global alliance among three top firms in the industry, in order to promote the technology’s potential for mobile marketing. The companies involved in what has been called the NFC World Alliance, are each representative of a different part of the globe, including Asia-Pacific’s Tapit, EMEA’s Proxama, and Blue Bite in the Americas. Each of these companies has already established its success in campaigns based on NFC which have assisted in linking brands to consumers on a broad scale. Dan Trigub,…
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Dairy Queen injects interactivity in new fundraising campaign for the Children’s Miracle Network
When it comes to raising money for a good cause, mobile technology can be used to great effect. Dairy Queen will be incorporating QR codes into their latest fundraising campaign hoping to take advantage of the widespread use of smart phones and other mobile devices. The company will be using the codes for their 2011 Miracle Treat Day, a campaign that will turn every Dairy Queen in Canada into a fundraising center for the Children’s Miracle Network. Mobio Technologies, a mobile marketing solutions firm based in Vancouver, Canada, is providing…
Read MoreHP uses QR codes as a part of mobile marketing campaign
At the Interop IT conference and expo, Hewlett-Packard Co. launched a new event mobile engagement strategy. HP demonstrated their new HP Connect event app while showing their quick-response barcodes as well as the customer-linking text keywords that brought users of mobile devices to everything from apps to white papers. According to the HP head of worldwide corporate mobile marketing, Chad Summervill, an entirely new mobile environment has been developed by HP for businesses. He explained that “This is a new field. We’re innovating as we go, and what we’re doing…
Read MoreNew enterprise with fresh opportunity for all types of businesses
AngelPad, a platform connecting ambitious startups with enterprising investors, held another of their famous Demo Days yesterday. Thirteen promising companies, ranging from car insurance to search engine startups, were presented to more than 100 potential investors. The thirteen were chosen from amongst a pool of more than 800 applicants. A number of companies that were represented at AngelPad’s Demo Day made use of QR codes. Many marketers are beginning to rely on the codes as a way to engage consumers as mobile technology becomes a more integrated part of their…
Read MoreNew to the world of quick response code?
QR Codes may finally be breaking out to main stream services. More and more web design services are embracing Social Media and adding it into their web business. This now includes QR Codes. QR stands for quick response, because it will transfer data between electronic gadgets faster than normal bar codes. QR Codes are small, black and white squares that look like a barcode. They can hold over seven thousand characters of numeric code, over four thousand characters of alphanumeric code or almost three thousand characters of binary code.…
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