Users can now “like” something through simple scans and taps. Leading mobile marketing and mcommerce platform provider, Skycore, LLC., has just announced its new “Scan to Like” and “Tap to Like” smartphone advertising features that brands can use to encourage consumers to become fans at real world locations. The company, which is based in Boston, has been providing these platforms since 2003. The interface uses an appealing drag and drop style, which makes Skycore appealing to mobile marketing companies who want to quickly and easily add social action widgets, such…
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Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans
Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…
Read MoreJennings Social Media Marketing launches new QR code and SMS service
Jennings Social Media Marketing has announced the launch of a new service that will help clients engage mobile consumers through the use of QR codes and SMS messaging. The number of people with smart phones is growing quickly, making it more important for companies to adopt mobile marketing strategies. Jennings, along with other marketing agencies, believes that QR codes are one of the best ways to engage mobile consumers and the new service will give clients hands-on experience with the mobile barcodes. For companies interested in adopting QR codes, Jennings…
Read MoreShelter pets benefit from QR codes through the Purina ONE initiative
Purina ONE has announced the start of two new initiatives to help benefit pets living in shelters, including one involving the use of QR code stickers which can be found on the front of packages of its dry cat food. Every time one of the barcodes is scanned, Purina ONE will give a donation of $1- up to a maximum of $30,000 – to feed pets living in shelters. Furthermore, the “Bowl-by-Bowl” program is starting at the Facebook page for Purina ONE, allowing its visitors to take simple quizzes that…
Read MoreCoca-Cola takes charge of conservation with the help of QR codes
Coca-Cola has launched their very first QR code campaign. The company has long been a fan of mobile technology but has been slow to adopt QR codes due to uncertainty regarding how popular they would be with consumers. While consumers are still quite unfamiliar with the codes, more people are growing accustomed to the black and white barcodes. Coca-Cola is partnering with the World Wildlife Fund for this campaign, hoping to help increase awareness of environmental issues. The codes will appear on Coca-Cola cups distributed at 7-Eleven stores throughout the…
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