social media marketing with qr code Archives

Research by Nellymoser shows 1 in 14 stores are using QR codes this holiday season

12/24/2011 Julie Campbell

According to the results of a recent retail study performed by Nellymoser, Inc., a mobile marketing and technology company based in Massachusetts, 7.2 percent of mall retailers are using QR codes as a part of a larger mobile marketing campaign during the 2011 holiday shopping season. The research indicated that the majority of the retailers who are using QR codes are those geared toward teens and young adults for fashion, mobile electronics, and beauty products. More notable brands include AT&T, Verizon, T-Mobile, Best Buy, American Eagle, BCBG Max Azria, Forever…

Diesel brings a very social QR code campaign to shops

05/24/201105/21/2011 Jesse Collins

Mobile marketing is becoming popular all over the world. As more people turn to smart phones and other mobile devices to enhance their daily routine, more advertisers are tapping into new ideas to reach a mobile audience. Fullsix, a far-reaching marketing communications group in Europe, has launched a new QR code campaign for fashion brand Diesel. The campaign aims to integrate social media with the point of sale is stores. Many companies have been ramping up their presence on social networks like Facebook and Twitter. Consumers are constantly connected to…