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Social media marketing leads to one third of brand discoveries

06/28/201306/25/2013 Sam Lambert

The results of a recent data analysis have shown that traffic is driven from social networks to brand sites. According to the latest Forrester Search Marketing Playbook (2013) marketers that use social media marketing as an element of their overall strategies online are driving consumers back to their brand sites by participating in social media. The research has finally shown that there is tangible benefit from using this advertising technique. The report from Forrester indicated that 32 percent of consumers find the official brand web pages that they visit by…

Social media marketing spending over mobile will reach $200 billion

06/20/201306/19/2013 Jesse Collins

This forecast is expected to be reached by 2017 according to a report that was released this week. Strategy Analytics has just issued a report which details its forecasts regarding spending on consumer social media marketing over mobile, and that it will increase from the $161 billion that it reached last year to $200 billion by 2017. The amounts included in the data and the forecasts include a number of different forms of content consumption. The mobile social media marketing spending in the report was making reference to the content…

Mobile commerce is one of the leading priorities among IT pros

04/11/201304/10/2013 Jesse Collins

Selling over smartphones and using social media marketing topped the list in the latest survey. According to the results of a survey that was administered to IT executives, among the top priorities that they are facing at the moment and into the future are mobile commerce and social media marketing. These professionals are seeing a rapid broadening in their responsibilities and roles due to smartphones. They are discovering that they are being expected to be able to manage a rapidly growing list of different functions with only an average level…

Social media marketing is taking off in mobile

01/16/201304/13/2014 Jesse Collins

Marketers are now turning their focus toward smartphones and tablets. Last year proved once and for all that the world is turning its sights toward mobile devices, as the penetration of smartphones and tablets increases, but this year there will be a new factor, which is social media marketing. There are currently more smartphone owners than ever before and marketers have not failed to notice. This is turning social media marketing in the direction of tablets and smartphones, in order to be able to connect with individuals while they are…

Mobile marketing successes far outshine social media

12/02/201212/02/2012 Sam Lambert

Holiday shoppers are surprising marketers with the way that they are responding to campaigns. The shopping season has now been hopping for over a week, and the data regarding the impact of mobile marketing and social media is flowing in, making one thing perfectly clear: one is far outshining the other in its results. Marketers are shocked at the lack of impact that social media is having on converting consumers. Following an analysis of the Black Friday through Cyber Monday data, the information that was obtained showed some very important…