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Mobile commerce is one of the leading priorities among IT pros

Mobile commerce is one of the leading priorities among IT pros

(adsbygoogle = window.adsbygoogle || []).push({}); Selling over smartphones and using social media marketing topped the list in the latest survey. According to the results of a survey that was administered to IT executives, among the top priorities that they are facing at the moment and into the future are mobile commerce and social media marketing. These professionals are seeing a rapid broadening in their responsibilities and roles due to smartphones. They are discovering that they are being expected to … Read entire article »

Filed under: Mobile Commerce, Trends

Eco friendly SMS for mobile marketers

Eco friendly SMS for mobile marketers

Green advertising The world is starting to come to understand that changes – and large ones – are more important than had previously been assumed in order to help to rescue the world from the environmental damage that has already been caused, or at least slow down the growth of the impact that we continue to have. As an element of this many companies are going paperless in order to reduce the amount of forest that is … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Mobile technology and social media gives insurance customers improved options and customer service

Mobile technology and social media gives insurance customers improved options and customer service

According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from their … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing, Trends, United States