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Eco friendly SMS for mobile marketers

Eco friendly SMS for mobile marketers

Green advertising The world is starting to come to understand that changes – and large ones – are more important than had previously been assumed in order to help to rescue the world from the environmental damage that has already been caused, or at least slow down the growth of the impact that we continue to have. As an element of this many companies are going paperless in order to reduce the amount of forest that is … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Mobile technology and social media gives insurance customers improved options and customer service

Mobile technology and social media gives insurance customers improved options and customer service

According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from their … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing, Trends, United States

The continuing importance of location to mobile commerce and marketing

The continuing importance of location to mobile commerce and marketing

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

QR codes are serving more purposes than ever from talking comics to payments and prizes

QR codes are serving more purposes than ever from talking comics to payments and prizes

QR codes are now doing more than ever before, as they become an element of mobile payment systems such as Simply Tap, the new Valiant interactive talking comic book experience, and can provide clues for the Defense Advanced Research Projects Agency (DARPA) scavenger hunt for a $40,000 prize. These unique and innovative new uses may help to convince marketers and consumers alike to uses these codes and will show them that without using them, they will … Read entire article »

Filed under: Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, QR Codes, Social Media Marketing, Trends

Café Causette launches new campaign to find the best mini-burger

Café Causette launches new campaign to find the best mini-burger

Hong Kong’s Cafe Causette has launched a new QR code campaign that gives consumers a chance to decide the fate of the café’s menu. The café has introduced five new mini-burgers to their menu, each of which is associated with their own QR codes. The campaign aims to engage customers in a new way. Café Causette is looking to engage the growing number of consumers with smart phones and other such mobile devices in Hong … Read entire article »

Filed under: Commercial, Featured News, International, QR Codes