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Social media marketing successes cause eMarketer to change its projections

12/22/201212/22/2012 Jesse Collins

The alterations are being made for mobile ad sales predictions due to the successes of Facebook and Twitter. eMarketer Inc. has announced that it is changing it social media marketing ad sales projections following notable successes from the smartphone and tablet versions of Facebook’s newsfeed and Twitters promoted products. The predictions now state that American mobile ad sales will experience 180 percent growth in 2012. This amount of growth will bring the U.S. social media marketing ad sales to $4.06 billion this year. This is an increase that is far…

Social media marketing research shows Pinterest as most important platform for engagement

06/05/201206/05/2012 Julie Campbell

Surveys show it creates a stronger connection with retailers than Facebook or Twitter. Though social media marketing has become wildly important over the last couple of years – particularly with the rapidly increasing penetration of smartphones – actually knowing how to go about using it and choosing the platform(s) on which to concentrate has presented somewhat of a challenge to retailers and marketers. For example, though Facebook is still the social network leader, with its membership nearing a billion, and over 425 million of them access their accounts using their…