Social media marketing product review strategies power up engagement

Social media marketing strategy quality book reviews

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising budget, then the power of the social media marketing strategy comes from…

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Social media marketing helps connect with young consumers

Helloflo social media marketing campaign

HelloFlo tampon ads get real for the younger generation that doesn’t relate to traditional promotions. A social media marketing campaign for a company called HelloFlo has just released the details of its feminine hygiene product ad strategy that has been designed to allow younger consumers to be able to relate to ads for tampons in a way that traditional advertising is not achieving. According to the founder of the company, the entire concept started with an effort to produce a more endearing story. Naama Bloom is the founder of HelloFlo…

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Mobile consumers receive free food through new Chili’s social campaign

Mobile Marketing Campaign for Chillis

Mobile marketing campaign designed to bring in the crowds. Chili’s Grill & Bar has announced that it is providing mobile consumers with free food when they check-in to participating locations using their mobile devices. The restaurant chain is using popular social networks such as Facebook Places and Foursquare to help to boost this interactive campaign. Diners who use their smartphones to check-in to the various Chili’s locations from now through the end of may will be offered a free appetizer. The fast casual chain of restaurants is currently present in…

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Mobile technology and social media gives insurance customers improved options and customer service

Insurance News

According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from their competitors in order to broaden their share of the global market. It indicated…

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Captain Morgan releases new free Captain’s Conquest mobile social game

Captain's Conquest

Captain Morgan, the maker of the Original Spiced Rum, has announced the release of a cutting edge new social game for mobile called “Captain’s Conquest”, that provides its players with rewards for adventure, exploration, and social influence in real life. It is a free download – from both the Apple App Store and the Android Market – that functions by turning the cities in which mobile device users live into an open sea map that encourages its players to navigate throughout the world of Captain Henry Morgan. The purpose of…

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