social media marketing predictions Archives

Social media marketing spending over mobile will reach $200 billion

06/20/201306/19/2013 Jesse Collins

This forecast is expected to be reached by 2017 according to a report that was released this week. Strategy Analytics has just issued a report which details its forecasts regarding spending on consumer social media marketing over mobile, and that it will increase from the $161 billion that it reached last year to $200 billion by 2017. The amounts included in the data and the forecasts include a number of different forms of content consumption. The mobile social media marketing spending in the report was making reference to the content…

Social media marketing could be reaching the saturation point

04/06/201304/04/2013 Jennifer Goula

A new Mindshare report has suggested that within the next two years, this channel may present challenges. A new industry forecast has just been released by Mindshare, which has revealed that over the next two years, it is likely that advertisers and marketers will find that they are challenged by saturation in the area of social media marketing. This is being predicted as a tremendous amount of consumer data is suddenly being produced in digital media. The prediction stated that as mobile becomes one of the leading areas through which…

Social media marketing is taking off in mobile

01/16/201304/13/2014 Jesse Collins

Marketers are now turning their focus toward smartphones and tablets. Last year proved once and for all that the world is turning its sights toward mobile devices, as the penetration of smartphones and tablets increases, but this year there will be a new factor, which is social media marketing. There are currently more smartphone owners than ever before and marketers have not failed to notice. This is turning social media marketing in the direction of tablets and smartphones, in order to be able to connect with individuals while they are…