Mobile consumers receive free food through new Chili’s social campaign

Mobile Marketing Campaign for Chillis

Mobile marketing campaign designed to bring in the crowds. Chili’s Grill & Bar has announced that it is providing mobile consumers with free food when they check-in to participating locations using their mobile devices. The restaurant chain is using popular social networks such as Facebook Places and Foursquare to help to boost this interactive campaign. Diners who use their smartphones to check-in to the various Chili’s locations from now through the end of may will be offered a free appetizer. The fast casual chain of restaurants is currently present in…

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Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

Mobile Marketing

The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR code generator specifically for this new initiative. Social media has become a very popular medium…

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Café Causette launches new campaign to find the best mini-burger

QR Code Marketing

Hong Kong’s Cafe Causette has launched a new QR code campaign that gives consumers a chance to decide the fate of the café’s menu. The café has introduced five new mini-burgers to their menu, each of which is associated with their own QR codes. The campaign aims to engage customers in a new way. Café Causette is looking to engage the growing number of consumers with smart phones and other such mobile devices in Hong Kong and believes that QR codes are the best way to accomplish this. By scanning…

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3M enters into the augmented reality arena with Post-It application

Augmented Reality App

3M, an international manufacturing and technology conglomerate, has entered the increasingly competitive arena of augmented reality. The company has developed a new application for iOS mobile devices that takes the idea of post-it notes and turns it digital. The app, fittingly called the Augmented Reality Post-It Application, seeks to bring a more social aspect to leaving notes. Users will be able to leave each other messages, which will not add to the clutter of an office or room as they will be entirely digital. Using a mobile device’s camera, users…

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Social Passport seeks to raise the bar on consumer loyalty programs by incorporating QR codes and NFC tags

QR Code Service

Social media and customer loyalty program have enjoyed a favorable union for several years. These customer loyalty programs often come in the form of daily deals and offers to consumers. The idea quickly grew in popularity amongst consumers, but businesses are now questioning its merit as the market becomes over saturated. Indeed, a significant number of businesses are adopting customer loyalty deal schemes, making it difficult to justify the return-on-investment and effectiveness of these programs. As companies question the value of these programs, Social Passport, a real-time social networking company,…

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Twitter boosts its mobile marketing efforts

Twitter Canada Mobile apps marketing

Twitter has launched a new mobile advertising expansion in order to include promoted tweets within user timelines that are accessed by way of mobile apps. Users of the social network will start seeing the posts within their own timeline because, according to analyst Rob Enderle, Twitter must begin monetizing each one of their users, regardless of what type of device is used to access the site. He explained that “It’s critical because without the money from ads they can’t expand their services.” Android and iPhone Twitter app users have been…

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Facebook to increase advertising on site

social media marketing

Facebook intends to make new advertising products available that will expose its members to a significantly higher amount of advertising. The social network company is unveiling these new products to provide marketers with additional methods of spreading their messages. This new effort will now include mobile devices, which have previously been exempt from ads on Facebook. According to the chief innovation officer at Leo Burnett Chicago, Mark Renshaw, this new advertising announcement will make Facebook “the biggest mobile marketing platform.” That organization is an element of the Publicis Groupe. Over…

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Beginning a B2B strategy in mobile marketing through social optimization

Social Media Marketing

Though marketers can see that there can be an opportunity waiting for them where mobile technology and social marketing meet, the majority of them have yet to determine precisely how to go about getting started. The use of mobile devices has skyrocketed and is continuing to do so. For this reason, B2B marketers are scrambling to identify the best ways to access that rapidly growing audience through the use of mobile optimized sites, display ads, and applications. According to the director of mobile strategy, Prat Vemana, from the Staples Inc.…

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