social media marketing jobs Archives

VerticalResponse unveils new social media marketing app for mobile

02/19/201202/18/2012 Jesse Collins

Leading self-service marketing solutions provider for small businesses, VerticalResponse, has now unveiled its new iOS mobile app for its social media marketing platform called Roost by VerticalResponse. The company provides a wide range of solutions, including social media marketing, email marketing, online surveys, direct mail marketing, and event marketing. Roost by VerticalResponse provides small businesses with a dashboard that allows them to quickly and easily develop, deploy, manage, and measure their various campaigns through social media. Now, the new mobile app – which is now available at the Apple iTunes…

Cinsay study shows the potential and capability of its social commerce software

01/10/201201/10/2012 Jorge Gonzalez

Cinsay, Inc. has completed the three quantitative tests that it performed throughout 2011’s fourth quarter as a part of a study with its Smart Container managed services, to determine how successful its new software is, as well as to examine the software’s purpose in greater depth. The idea behind the Smart Container software is the marriage of viral social media distribution and video-driven marketing so that retailers could achieve improved results. According to the results of their tests, the software performed beyond their expectations, with tremendous rises in critical factors…

The gloves come off in 2012 for Facebook and Google

01/02/201201/02/2012 L. Green

In 2012, analysts are anticipating that Google will be making some significant efforts – far more critical than have been seen until now – to up the popularity of Google+ and become a serious competition for Facebook, which currently holds the leader in the social network market. Google, which holds the position of the largest internet company in the world, still has yet to come near Facebook’s top spot as the largest social network. Next year will have them battling each other head-to-head on a much more regular basis, and…

Could Google+ ever become as influential as Facebook?

11/28/201111/28/2011 John Montgallo

Social networks are the hot thing and dozens of them have appeared online, each attempting to take some of the market share that has already been claimed by Facebook, Twitter, Linked in and, mostly formerly, MySpace. This has lead to a significant debate over whether Google+ will ever have the type of influence that those other established social networks have held, or if it will simply become one of a tremendous number of copycats and failures that were forgotten before they were known. If it does have a chance of…

Will the addiction to social media and all things digital continue long into the future?

10/07/201110/07/2011 Jesse Collins

Following a report by Gartner in August 2011 called “Consumer Fatigue with Social Media”, many marketers have been wondering whether or not the digital addiction is the trend that it appears to be, whether it is actually a fad that is on its way out. This has been highlighted by the stories popping up all over the media that have indicated that millions of people have been deactivating their email accounts due to the commercialization, privacy concerns, boredom with the concept, or the lack of interest in sharing everything they…