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The gloves come off in 2012 for Facebook and Google

The gloves come off in 2012 for Facebook and Google

In 2012, analysts are anticipating that Google will be making some significant efforts – far more critical than have been seen until now – to up the popularity of Google+ and become a serious competition for Facebook, which currently holds the leader in the social network market. Google, which holds the position of the largest internet company in the world, still has yet to come near Facebook’s top spot as the largest social network. Next year … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Could Google+ ever become as influential as Facebook?

Could Google+ ever become as influential as Facebook?

Social networks are the hot thing and dozens of them have appeared online, each attempting to take some of the market share that has already been claimed by Facebook, Twitter, Linked in and, mostly formerly, MySpace. This has lead to a significant debate over whether Google+ will ever have the type of influence that those other established social networks have held, or if it will simply become one of a tremendous number of copycats and failures … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Will the addiction to social media and all things digital continue long into the future?

Will the addiction to social media and all things digital continue long into the future?

Following a report by Gartner in August 2011 called “Consumer Fatigue with Social Media”, many marketers have been wondering whether or not the digital addiction is the trend that it appears to be, whether it is actually a fad that is on its way out. This has been highlighted by the stories popping up all over the media that have indicated that millions of people have been deactivating their email accounts due to the commercialization, privacy … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Vizibility is working on new mobile platform that will leverage QR codes for social networking

Vizibility is working on new mobile platform that will leverage QR codes for social networking

QR codes are becoming increasingly entangled with social networking. The codes have been a versatile tool in the marketing world but their uses in that capacity appeal to a broad audience looking for a way to maintain their electronic reputations. Vizibility, a young company that specializes in search engine listing, is looking to take advantage of the social appeal of QR codes. The company has announced that it is developing a new mobile platform that … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing, United States

Study shows that digital marketers are unsatisfied with currently available tools

Study shows that digital marketers are unsatisfied with currently available tools

According to a survey held by Web Liquid, a digital marketing agency based in New York, digital marketers are recognizing the value of social media monitoring, but are not fully satisfied with the tools available to get the job done. Social media marketing is already known to be highly important, with 74 percent of marketers making an effort to track online conversations held by consumers regarding their brands. The survey included the participation of 237 marketers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

Experienced social media marketers in record breaking demand

Experienced social media marketers in record breaking demand

According to WANTED Analytics, in June 2011, corporate staffing agencies and recruiters posted over 2,300 new job ads online for marketing managers that have skills with social media, which represents a growth of 71 percent over the demand from the same time in 2010. According to the data provided by this top source of real time intelligence for the business talent marketplace, social media is now considered to be a common requirement for new marketing manager … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States