social media marketing forecasts Archives

Social media marketing revenues in the United States predicted to reach $15 billion

05/20/201405/19/2014 John Montgallo

A new report has shown that this figure will be reached by these ads by the year 2018. According to a new report that has been issued by BIA/Kelsey, the total revenues from social media marketing in the United States will rise from last year’s $5.1 billion, to reach $15 billion by the year 2018. This year’s own ad revenues will represent the largest year over year increase seen so far. It is expected to rise to break the $8.4 billion mark by the end of 2014. This is being…

Social media marketing could be reaching the saturation point

04/06/201304/04/2013 Jennifer Goula

A new Mindshare report has suggested that within the next two years, this channel may present challenges. A new industry forecast has just been released by Mindshare, which has revealed that over the next two years, it is likely that advertisers and marketers will find that they are challenged by saturation in the area of social media marketing. This is being predicted as a tremendous amount of consumer data is suddenly being produced in digital media. The prediction stated that as mobile becomes one of the leading areas through which…

Social media marketing is taking off in mobile

01/16/201304/13/2014 Jesse Collins

Marketers are now turning their focus toward smartphones and tablets. Last year proved once and for all that the world is turning its sights toward mobile devices, as the penetration of smartphones and tablets increases, but this year there will be a new factor, which is social media marketing. There are currently more smartphone owners than ever before and marketers have not failed to notice. This is turning social media marketing in the direction of tablets and smartphones, in order to be able to connect with individuals while they are…