Cinsay, Inc. has completed the three quantitative tests that it performed throughout 2011’s fourth quarter as a part of a study with its Smart Container managed services, to determine how successful its new software is, as well as to examine the software’s purpose in greater depth. The idea behind the Smart Container software is the marriage of viral social media distribution and video-driven marketing so that retailers could achieve improved results. According to the results of their tests, the software performed beyond their expectations, with tremendous rises in critical factors…
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Wal-Mart uses @WalmartLabs to try to boost sales online
Wal-Mart has been making a notable effort toward the development and enhancement of its online shopping platform, and – according to reports – this includes a massive hiring effort to bring developers into its team for @WalmartLabs to help with its expansion. The largest retailer in the world is now trying to use social media to boost its sales both online and in its stores. It has recently started working with Facebook, and has purchased the social media company, Kosmix. Wal-Mart is in competition with other large retailers such as…
Read MoreMobile trends to expect for next year
Though there’s little doubt that Facebook will continue its dominance over the social media realm in 2012, what many are wondering is the direction that mobile digital trends will be taking next year. Facebook does still have a large change that has started rolling out to its users beginning in early December, and it has been seeing mixed reviews. Many experts are wondering if the new Timeline will be one change too many and if its users will start to have a peek at Google+ to see if they might…
Read MoreJennings Social Media Marketing launches new QR code and SMS service
Jennings Social Media Marketing has announced the launch of a new service that will help clients engage mobile consumers through the use of QR codes and SMS messaging. The number of people with smart phones is growing quickly, making it more important for companies to adopt mobile marketing strategies. Jennings, along with other marketing agencies, believes that QR codes are one of the best ways to engage mobile consumers and the new service will give clients hands-on experience with the mobile barcodes. For companies interested in adopting QR codes, Jennings…
Read MoreLayered Innovations launches its next platform
Layered Innovations has announced the launch of its latest platform version. It is designed to provide clients with the ability to create and manage their mobile campaigns, themselves, as well as to measure the success of those campaigns and report on it. This new ability enhances the current controls on their platform, which include management of professional commerce, monitoring of client experience, and compliance with social media. Layered Innovations chief concept officer, Dusty Davidson explained the new elements of the platform by saying that the firm’s clients have been making…
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