QR codes are now doing more than ever before, as they become an element of mobile payment systems such as Simply Tap, the new Valiant interactive talking comic book experience, and can provide clues for the Defense Advanced Research Projects Agency (DARPA) scavenger hunt for a $40,000 prize. These unique and innovative new uses may help to convince marketers and consumers alike to uses these codes and will show them that without using them, they will be missing out on an important opportunity. Simply Tap-using retailers have been seeing improved…
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QWASI introduces its new and unique “appnostic” mobile photo sharing and printing services
Leading mobile and social marketing tech and communications company, QWASI, which is known for its interactive solutions that are provided cross-market, has announced the release of its newest solution for mobile photo sharing and printing. This new service is designed to provide solutions to some of the most common issues faced by cell phone users, which are the ability to obtain quality printed pictures from pictures they have snapped using their mobile devices. Though the initial launch makes the service available only to American mobile users, the company intends to…
Read MoreSouth Korean social network Ovjet uses augmented reality to stand out amongst the competition
South Korea’s Kiwiple is virtual unknown outside of its home country. The company specializing in social networking and its associated technologies and has some big plans on how to make itself the biggest name in social media since Facebook. The company managed to gain some attention around the world in 2010 when it showed off a new augmented reality application for smart phones that was linked to its Ovjet social networking platform. Kiwiple now has ambitious plans to take this application to the next level and become one of the…
Read MoreMobile marketers cannot ignore Facebook in their overall content and social marketing strategy
The Facebook Marketing Conference was held in New York City this weekend – the first of what will be an annual event – and made a number of new large announcements that targeted their brand/business page owners and that make it ever more clear that the social networking site cannot be ignored in mobile marketing. Beginning March 30, 2012, all of the business pages at Facebook will have undergone their new timeline format conversion. However, business page administrators already have the ability to tinker with the new features in a…
Read MoreTwitter boosts its mobile marketing efforts
Twitter has launched a new mobile advertising expansion in order to include promoted tweets within user timelines that are accessed by way of mobile apps. Users of the social network will start seeing the posts within their own timeline because, according to analyst Rob Enderle, Twitter must begin monetizing each one of their users, regardless of what type of device is used to access the site. He explained that “It’s critical because without the money from ads they can’t expand their services.” Android and iPhone Twitter app users have been…
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