Beginning a B2B strategy in mobile marketing through social optimization

Social Media Marketing

Though marketers can see that there can be an opportunity waiting for them where mobile technology and social marketing meet, the majority of them have yet to determine precisely how to go about getting started. The use of mobile devices has skyrocketed and is continuing to do so. For this reason, B2B marketers are scrambling to identify the best ways to access that rapidly growing audience through the use of mobile optimized sites, display ads, and applications. According to the director of mobile strategy, Prat Vemana, from the Staples Inc.…

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Defense Advanced Research Projects Agency QR code challenge gives users chance to win $40,000

QR Code Contest

People in cities across the country started to notice signs being posted as of last Thursday, which challenged them to take part in a task by the Defense Advanced Research Projects Agency, for the chance to win $40,000. They encouraged mobile phone users to be the first to locate and report the special QR codes that are found throughout the country. The signs with these barcodes were left in prominent public display until Sunday afternoon. In order to qualify for a chance to win the grand prize, individuals (other than…

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Mobile discount coupons focus on QR code and social media compatibility

Mobile gaming

Modiv Media has announced their newest product called Modiv Social, which allows consumers to collect discount coupons from any source they’d like, and then use them or share them over social media such as Facebook. This uses a concept that is not at all new, but that has yet to be fully leveraged over the mobile channel. Email marketers have been told that their effectiveness and survival will require the use of social and mobile platform links for some time now, but it wasn’t until mobile couponing arrived that this…

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Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

Glamour Magazine QR Code

Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…

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Wal-Mart uses @WalmartLabs to try to boost sales online

Walmart Mobile Site

Wal-Mart has been making a notable effort toward the development and enhancement of its online shopping platform, and – according to reports – this includes a massive hiring effort to bring developers into its team for @WalmartLabs to help with its expansion. The largest retailer in the world is now trying to use social media to boost its sales both online and in its stores. It has recently started working with Facebook, and has purchased the social media company, Kosmix. Wal-Mart is in competition with other large retailers such as…

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Mobile trends to expect for next year

Mobile commerce and the future

Though there’s little doubt that Facebook will continue its dominance over the social media realm in 2012, what many are wondering is the direction that mobile digital trends will be taking next year. Facebook does still have a large change that has started rolling out to its users beginning in early December, and it has been seeing mixed reviews. Many experts are wondering if the new Timeline will be one change too many and if its users will start to have a peek at Google+ to see if they might…

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Layar launches new app to help augmented reality become more consumer friendly

Augmented reality can be incredibly complex. So much so, that mobile applications using the technology can be fairly daunting to consumers. Layar, an AR developer based in Amsterdam, is looking to get consumers more comfortable with the technology and has launched a new app that will do just that. The new app, called Stiktu, allows consumers to get hands on experience with augmented reality content and share this content with their friends on any social network. Layar’s initial app, which shares the name of the company, continues to be wildly…

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Jennings Social Media Marketing launches new QR code and SMS service

QR Codes check in

Jennings Social Media Marketing has announced the launch of a new service that will help clients engage mobile consumers through the use of QR codes and SMS messaging. The number of people with smart phones is growing quickly, making it more important for companies to adopt mobile marketing strategies. Jennings, along with other marketing agencies, believes that QR codes are one of the best ways to engage mobile consumers and the new service will give clients hands-on experience with the mobile barcodes. For companies interested in adopting QR codes, Jennings…

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