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Twitter boosts its mobile marketing efforts

Twitter boosts its mobile marketing efforts

Twitter has launched a new mobile advertising expansion in order to include promoted tweets within user timelines that are accessed by way of mobile apps. Users of the social network will start seeing the posts within their own timeline because, according to analyst Rob Enderle, Twitter must begin monetizing each one of their users, regardless of what type of device is used to access the site. He explained that “It’s critical because without the money from … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Facebook to increase advertising on site

Facebook to increase advertising on site

Facebook intends to make new advertising products available that will expose its members to a significantly higher amount of advertising. The social network company is unveiling these new products to provide marketers with additional methods of spreading their messages. This new effort will now include mobile devices, which have previously been exempt from ads on Facebook. According to the chief innovation officer at Leo Burnett Chicago, Mark Renshaw, this new advertising announcement will make Facebook “the biggest … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Beginning a B2B strategy in mobile marketing through social optimization

Beginning a B2B strategy in mobile marketing through social optimization

Though marketers can see that there can be an opportunity waiting for them where mobile technology and social marketing meet, the majority of them have yet to determine precisely how to go about getting started. The use of mobile devices has skyrocketed and is continuing to do so. For this reason, B2B marketers are scrambling to identify the best ways to access that rapidly growing audience through the use of mobile optimized sites, display ads, … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

Defense Advanced Research Projects Agency QR code challenge gives users chance to win $40,000

Defense Advanced Research Projects Agency QR code challenge gives users chance to win $40,000

People in cities across the country started to notice signs being posted as of last Thursday, which challenged them to take part in a task by the Defense Advanced Research Projects Agency, for the chance to win $40,000. They encouraged mobile phone users to be the first to locate and report the special QR codes that are found throughout the country. The signs with these barcodes were left in prominent public display until Sunday afternoon. In … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing

Mobile discount coupons focus on QR code and social media compatibility

Mobile discount coupons focus on QR code and social media compatibility

Modiv Media has announced their newest product called Modiv Social, which allows consumers to collect discount coupons from any source they’d like, and then use them or share them over social media such as Facebook. This uses a concept that is not at all new, but that has yet to be fully leveraged over the mobile channel. Email marketers have been told that their effectiveness and survival will require the use of social and mobile platform … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing