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Will the addiction to social media and all things digital continue long into the future?

Will the addiction to social media and all things digital continue long into the future?

Following a report by Gartner in August 2011 called “Consumer Fatigue with Social Media”, many marketers have been wondering whether or not the digital addiction is the trend that it appears to be, whether it is actually a fad that is on its way out. This has been highlighted by the stories popping up all over the media that have indicated that millions of people have been deactivating their email accounts due to the commercialization, privacy … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

The top rules for effective social marketing

The top rules for effective social marketing

Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing – Though Facebook continues … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

Vizibility is working on new mobile platform that will leverage QR codes for social networking

Vizibility is working on new mobile platform that will leverage QR codes for social networking

QR codes are becoming increasingly entangled with social networking. The codes have been a versatile tool in the marketing world but their uses in that capacity appeal to a broad audience looking for a way to maintain their electronic reputations. Vizibility, a young company that specializes in search engine listing, is looking to take advantage of the social appeal of QR codes. The company has announced that it is developing a new mobile platform that … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing, United States

Study shows that digital marketers are unsatisfied with currently available tools

Study shows that digital marketers are unsatisfied with currently available tools

According to a survey held by Web Liquid, a digital marketing agency based in New York, digital marketers are recognizing the value of social media monitoring, but are not fully satisfied with the tools available to get the job done. Social media marketing is already known to be highly important, with 74 percent of marketers making an effort to track online conversations held by consumers regarding their brands. The survey included the participation of 237 marketers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing