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Rapidly changing Facebook likely has nothing to do with Google+

09/26/201109/26/2011 Jennifer Goula

The fact that Facebook users have been inundated with new features, layouts and other changes to the social networking platform and are becoming rather fatigued with the lack of consistency would make many suspect that it Google+ would benefit, but experts are saying that this is not the case. Over the last three months, there have been at least 14 new official features added to Facebook, including a new photo viewer, video chats, comments features, and an overhaul to the news feed. This wasn’t long after the photo facial recognition…

To succeed with social media marketing, you must learn to empathize

08/31/201108/31/2011 Jesse Collins

Social media is being used by virtually everyone these days, and marketers from around the world are scrambling to determine how to best take advantage of everything that it has to offer. One of the primary points that seems to have obtained universal approval is that the key to success with social media is empathy. This is because social media is different from other methods of communicating with consumers as the power belongs to the audience as opposed to the speaker. You need to provide the consumer with a reason…

Get social media marketing down pat

05/29/201105/22/2011 Jennifer Goula

A study that surveyed 25 of the top leading retailers in the UK discovered some common mistakes being made when it came to marketing and interacting through social communities. Bad social media can hurt your company, just as good social media can help it. If you aren’t familiar with social media, you should visit a few sites and do some research to see how it works. Social audiences are smart and savvy. It will take more than pushing sales at them to win their favor. Here are some commonly made…

Social media is very fashionable these days…

05/11/201105/11/2011 L. Green

The powerful world of mobile and social media has proven its worth when it comes to being a solid tool for businesses to use to connect with their customers. Now in its second year, the Fashion 2.0 Awards are going strong. Fashion brands and merchants have both discovered how connecting with consumers on social media blogs can change the way people see the fashion industry. Fashion moguls have discovered digital is the place to be. It’s like the fashion revolution is happening all over again. The Fashion 2.0 Awards was…

Online presence with social networking a must for all business models

05/03/2011 Sam Lambert

In today’s technology driven world it makes sense that businesses would choose to have an internet website. In the past three or four years, companies have been expanding out to social networking sites and things like search engine optimization also. More and more businesses are adapting and blending into an all-inclusive marketing model online. Ten years ago no one would have imagined this type of growth; now, we’ve seen what the power of technology and information can do. The new generation is all about social networking, being mobile and getting…