Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

Glamour Magazine QR Code

Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…

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The gloves come off in 2012 for Facebook and Google

Social Media Marketing

In 2012, analysts are anticipating that Google will be making some significant efforts – far more critical than have been seen until now – to up the popularity of Google+ and become a serious competition for Facebook, which currently holds the leader in the social network market. Google, which holds the position of the largest internet company in the world, still has yet to come near Facebook’s top spot as the largest social network. Next year will have them battling each other head-to-head on a much more regular basis, and…

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Could Google+ ever become as influential as Facebook?

Social Media Marketing

Social networks are the hot thing and dozens of them have appeared online, each attempting to take some of the market share that has already been claimed by Facebook, Twitter, Linked in and, mostly formerly, MySpace. This has lead to a significant debate over whether Google+ will ever have the type of influence that those other established social networks have held, or if it will simply become one of a tremendous number of copycats and failures that were forgotten before they were known. If it does have a chance of…

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Fusing social media and mobile marketing

Social Media Marketing

Businesses are rapidly discovering that social media and mobile marketing are both key to their advertising successes, but without a large corporation’s budget for a marketing strategy, it isn’t always obvious how these two elements can be combined in order to generate a seamless campaign and appeal to mobile device users. Social networks are beneficial because they allow a high degree of interaction between businesses and their customers. Consumers can follow the latest news from a business, including its product offerings and promotions, and are engaged by various options that…

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What is the future of Google+ and what will it become?

Social Media Marketing

Google+ has been available since the beginning of the summer and it already has approximately 40 million users, which would be even more notable if it came anywhere close to comparing to the 700 million members with Facebook. Though these figures are causing many people to start to think that Google+ is yet another blunder by Google, following Wave and Buzz, it is important to consider the number of people who actually use Google every day. It is the most commonly used search engine, but its services also include Gmail,…

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To succeed with social media marketing, you must learn to empathize

Social Media Marketing

Social media is being used by virtually everyone these days, and marketers from around the world are scrambling to determine how to best take advantage of everything that it has to offer. One of the primary points that seems to have obtained universal approval is that the key to success with social media is empathy. This is because social media is different from other methods of communicating with consumers as the power belongs to the audience as opposed to the speaker. You need to provide the consumer with a reason…

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Vizibility is working on new mobile platform that will leverage QR codes for social networking

Social Media Marketing

QR codes are becoming increasingly entangled with social networking. The codes have been a versatile tool in the marketing world but their uses in that capacity appeal to a broad audience looking for a way to maintain their electronic reputations. Vizibility, a young company that specializes in search engine listing, is looking to take advantage of the social appeal of QR codes. The company has announced that it is developing a new mobile platform that will allow business professionals to share information more easily. Through Vizibility’s new platform, users can…

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Get social media marketing down pat

Social Media Marketing

A study that surveyed 25 of the top leading retailers in the UK discovered some common mistakes being made when it came to marketing and interacting through social communities. Bad social media can hurt your company, just as good social media can help it. If you aren’t familiar with social media, you should visit a few sites and do some research to see how it works. Social audiences are smart and savvy. It will take more than pushing sales at them to win their favor. Here are some commonly made…

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Social media is very fashionable these days…

Social Media Fashion

The powerful world of mobile and social media has proven its worth when it comes to being a solid tool for businesses to use to connect with their customers. Now in its second year, the Fashion 2.0 Awards are going strong. Fashion brands and merchants have both discovered how connecting with consumers on social media blogs can change the way people see the fashion industry. Fashion moguls have discovered digital is the place to be. It’s like the fashion revolution is happening all over again. The Fashion 2.0 Awards was…

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Online presence with social networking a must for all business models

Marketing Plan

In today’s technology driven world it makes sense that businesses would choose to have an internet website. In the past three or four years, companies have been expanding out to social networking sites and things like search engine optimization also. More and more businesses are adapting and blending into an all-inclusive marketing model online. Ten years ago no one would have imagined this type of growth; now, we’ve seen what the power of technology and information can do. The new generation is all about social networking, being mobile and getting…

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