Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…
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The gloves come off in 2012 for Facebook and Google
In 2012, analysts are anticipating that Google will be making some significant efforts – far more critical than have been seen until now – to up the popularity of Google+ and become a serious competition for Facebook, which currently holds the leader in the social network market. Google, which holds the position of the largest internet company in the world, still has yet to come near Facebook’s top spot as the largest social network. Next year will have them battling each other head-to-head on a much more regular basis, and…
Read MoreCould Google+ ever become as influential as Facebook?
Social networks are the hot thing and dozens of them have appeared online, each attempting to take some of the market share that has already been claimed by Facebook, Twitter, Linked in and, mostly formerly, MySpace. This has lead to a significant debate over whether Google+ will ever have the type of influence that those other established social networks have held, or if it will simply become one of a tremendous number of copycats and failures that were forgotten before they were known. If it does have a chance of…
Read MoreFusing social media and mobile marketing
Businesses are rapidly discovering that social media and mobile marketing are both key to their advertising successes, but without a large corporation’s budget for a marketing strategy, it isn’t always obvious how these two elements can be combined in order to generate a seamless campaign and appeal to mobile device users. Social networks are beneficial because they allow a high degree of interaction between businesses and their customers. Consumers can follow the latest news from a business, including its product offerings and promotions, and are engaged by various options that…
Read MoreWhat is the future of Google+ and what will it become?
Google+ has been available since the beginning of the summer and it already has approximately 40 million users, which would be even more notable if it came anywhere close to comparing to the 700 million members with Facebook. Though these figures are causing many people to start to think that Google+ is yet another blunder by Google, following Wave and Buzz, it is important to consider the number of people who actually use Google every day. It is the most commonly used search engine, but its services also include Gmail,…
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