social media marketing agencies Archives

Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

03/25/201203/24/2012 Stephen Vagus

The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR code generator specifically for this new initiative. Social media has become a very popular medium…

Mobile discount coupons focus on QR code and social media compatibility

02/21/201202/21/2012 Stephanie Beck

Modiv Media has announced their newest product called Modiv Social, which allows consumers to collect discount coupons from any source they’d like, and then use them or share them over social media such as Facebook. This uses a concept that is not at all new, but that has yet to be fully leveraged over the mobile channel. Email marketers have been told that their effectiveness and survival will require the use of social and mobile platform links for some time now, but it wasn’t until mobile couponing arrived that this…

VerticalResponse unveils new social media marketing app for mobile

02/19/201202/18/2012 Jesse Collins

Leading self-service marketing solutions provider for small businesses, VerticalResponse, has now unveiled its new iOS mobile app for its social media marketing platform called Roost by VerticalResponse. The company provides a wide range of solutions, including social media marketing, email marketing, online surveys, direct mail marketing, and event marketing. Roost by VerticalResponse provides small businesses with a dashboard that allows them to quickly and easily develop, deploy, manage, and measure their various campaigns through social media. Now, the new mobile app – which is now available at the Apple iTunes…

Cinsay study shows the potential and capability of its social commerce software

01/10/201201/10/2012 Jorge Gonzalez

Cinsay, Inc. has completed the three quantitative tests that it performed throughout 2011’s fourth quarter as a part of a study with its Smart Container managed services, to determine how successful its new software is, as well as to examine the software’s purpose in greater depth. The idea behind the Smart Container software is the marriage of viral social media distribution and video-driven marketing so that retailers could achieve improved results. According to the results of their tests, the software performed beyond their expectations, with tremendous rises in critical factors…

Wal-Mart uses @WalmartLabs to try to boost sales online

01/05/201201/05/2012 Julie Campbell

Wal-Mart has been making a notable effort toward the development and enhancement of its online shopping platform, and – according to reports – this includes a massive hiring effort to bring developers into its team for @WalmartLabs to help with its expansion. The largest retailer in the world is now trying to use social media to boost its sales both online and in its stores. It has recently started working with Facebook, and has purchased the social media company, Kosmix. Wal-Mart is in competition with other large retailers such as…