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QR Code Press » Entries tagged with "social media for business"

Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of … Read entire article »

Filed under: Entertainment Industry, Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing

Wal-Mart uses @WalmartLabs to try to boost sales online

Wal-Mart uses @WalmartLabs to try to boost sales online

Wal-Mart has been making a notable effort toward the development and enhancement of its online shopping platform, and – according to reports – this includes a massive hiring effort to bring developers into its team for @WalmartLabs to help with its expansion. The largest retailer in the world is now trying to use social media to boost its sales both online and in its stores. It has recently started working with Facebook, and has purchased … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Mobile trends to expect for next year

Mobile trends to expect for next year

Though there’s little doubt that Facebook will continue its dominance over the social media realm in 2012, what many are wondering is the direction that mobile digital trends will be taking next year. Facebook does still have a large change that has started rolling out to its users beginning in early December, and it has been seeing mixed reviews. Many experts are wondering if the new Timeline will be one change too many and if its … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, Near Field Communications, Social Media Marketing, Trends

Jennings Social Media Marketing launches new QR code and SMS service

Jennings Social Media Marketing launches new QR code and SMS service

Jennings Social Media Marketing has announced the launch of a new service that will help clients engage mobile consumers through the use of QR codes and SMS messaging. The number of people with smart phones is growing quickly, making it more important for companies to adopt mobile marketing strategies. Jennings, along with other marketing agencies, believes that QR codes are one of the best ways to engage mobile consumers and the new service will give … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Could Google+ ever become as influential as Facebook?

Could Google+ ever become as influential as Facebook?

Social networks are the hot thing and dozens of them have appeared online, each attempting to take some of the market share that has already been claimed by Facebook, Twitter, Linked in and, mostly formerly, MySpace. This has lead to a significant debate over whether Google+ will ever have the type of influence that those other established social networks have held, or if it will simply become one of a tremendous number of copycats and failures … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Pyramid study shows power of social shopping environment among payment vendors

Pyramid study shows power of social shopping environment among payment vendors

Pyramid has launched a new research service called the Mobile Commerce Landscape Insight Pack, which has shown that participating more proactively in the social shopping environment, when combined with the integration of micropayments and discount offers provides payment vendors with the key to their success. This information was provided by the practice leader on mobile payments and banking, as well as the consultant for the Mobile Commerce Landscape Insight Pack at Pyramid, Jose Magana. He also … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, Social Media Marketing

Fusing social media and mobile marketing

Fusing social media and mobile marketing

Businesses are rapidly discovering that social media and mobile marketing are both key to their advertising successes, but without a large corporation’s budget for a marketing strategy, it isn’t always obvious how these two elements can be combined in order to generate a seamless campaign and appeal to mobile device users. Social networks are beneficial because they allow a high degree of interaction between businesses and their customers. Consumers can follow the latest news from a … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing