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Beginning a B2B strategy in mobile marketing through social optimization

Beginning a B2B strategy in mobile marketing through social optimization

Though marketers can see that there can be an opportunity waiting for them where mobile technology and social marketing meet, the majority of them have yet to determine precisely how to go about getting started. The use of mobile devices has skyrocketed and is continuing to do so. For this reason, B2B marketers are scrambling to identify the best ways to access that rapidly growing audience through the use of mobile optimized sites, display ads, … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

Mobile discount coupons focus on QR code and social media compatibility

Mobile discount coupons focus on QR code and social media compatibility

Modiv Media has announced their newest product called Modiv Social, which allows consumers to collect discount coupons from any source they’d like, and then use them or share them over social media such as Facebook. This uses a concept that is not at all new, but that has yet to be fully leveraged over the mobile channel. Email marketers have been told that their effectiveness and survival will require the use of social and mobile platform … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing