Study shows that digital marketers are unsatisfied with currently available tools

Social Media Marketing

According to a survey held by Web Liquid, a digital marketing agency based in New York, digital marketers are recognizing the value of social media monitoring, but are not fully satisfied with the tools available to get the job done. Social media marketing is already known to be highly important, with 74 percent of marketers making an effort to track online conversations held by consumers regarding their brands. The survey included the participation of 237 marketers at the senior level, among whom 95 percent believed that consumer conversations online over…

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Marketing Trends Turn to Social Media as a Critical Tool

Social commerce Media Marketing

Social media’s presence throughout the personal and professional online world has allowed it to rapidly become a foundation tool for marketing campaigns among companies ranging from independent entrepreneurs and small businesses to large multinational corporations. This is the result of the popularity and ever-present nature of social media, as well as the fact that among users of these platforms – such as Facebook, Twitter, and LinkedIn – 75 percent have viewed or connected their profiles with company pages, and 69 percent follow status updates and blogs. The methods of social…

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Get social media marketing down pat

Social Media Marketing

A study that surveyed 25 of the top leading retailers in the UK discovered some common mistakes being made when it came to marketing and interacting through social communities. Bad social media can hurt your company, just as good social media can help it. If you aren’t familiar with social media, you should visit a few sites and do some research to see how it works. Social audiences are smart and savvy. It will take more than pushing sales at them to win their favor. Here are some commonly made…

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Social media is very fashionable these days…

Social Media Fashion

The powerful world of mobile and social media has proven its worth when it comes to being a solid tool for businesses to use to connect with their customers. Now in its second year, the Fashion 2.0 Awards are going strong. Fashion brands and merchants have both discovered how connecting with consumers on social media blogs can change the way people see the fashion industry. Fashion moguls have discovered digital is the place to be. It’s like the fashion revolution is happening all over again. The Fashion 2.0 Awards was…

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