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The top rules for effective social marketing

The top rules for effective social marketing

(adsbygoogle = window.adsbygoogle || []).push({}); Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

Vizibility is working on new mobile platform that will leverage QR codes for social networking

Vizibility is working on new mobile platform that will leverage QR codes for social networking

QR codes are becoming increasingly entangled with social networking. The codes have been a versatile tool in the marketing world but their uses in that capacity appeal to a broad audience looking for a way to maintain their electronic reputations. Vizibility, a young company that specializes in search engine listing, is looking to take advantage of the social appeal of QR codes. The company has announced that it is developing a new mobile platform that … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing, United States

Study shows that digital marketers are unsatisfied with currently available tools

Study shows that digital marketers are unsatisfied with currently available tools

According to a survey held by Web Liquid, a digital marketing agency based in New York, digital marketers are recognizing the value of social media monitoring, but are not fully satisfied with the tools available to get the job done. Social media marketing is already known to be highly important, with 74 percent of marketers making an effort to track online conversations held by consumers regarding their brands. The survey included the participation of 237 marketers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

Marketing Trends Turn to Social Media as a Critical Tool

Marketing Trends Turn to Social Media as a Critical Tool

Social media’s presence throughout the personal and professional online world has allowed it to rapidly become a foundation tool for marketing campaigns among companies ranging from independent entrepreneurs and small businesses to large multinational corporations. This is the result of the popularity and ever-present nature of social media, as well as the fact that among users of these platforms – such as Facebook, Twitter, and LinkedIn – 75 percent have viewed or connected their profiles with … Read entire article »

Filed under: Featured News, Social Media Marketing

Get social media marketing down pat

Get social media marketing down pat

A study that surveyed 25 of the top leading retailers in the UK discovered some common mistakes being made when it came to marketing and interacting through social communities. Bad social media can hurt your company, just as good social media can help it. If you aren’t familiar with social media, you should visit a few sites and do some research to see how it works. Social audiences are smart and savvy. It will take more … Read entire article »

Filed under: Featured News, Social Media Marketing

Social media is very fashionable these days…

Social media is very fashionable these days…

The powerful world of mobile and social media has proven its worth when it comes to being a solid tool for businesses to use to connect with their customers. Now in its second year, the Fashion 2.0 Awards are going strong. Fashion brands and merchants have both discovered how connecting with consumers on social media blogs can change the way people see the fashion industry. Fashion moguls have discovered digital is the place to be. It’s … Read entire article »

Filed under: Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing