Jennings Social Media Marketing launches new QR code and SMS service

QR Codes check in

Jennings Social Media Marketing has announced the launch of a new service that will help clients engage mobile consumers through the use of QR codes and SMS messaging. The number of people with smart phones is growing quickly, making it more important for companies to adopt mobile marketing strategies. Jennings, along with other marketing agencies, believes that QR codes are one of the best ways to engage mobile consumers and the new service will give clients hands-on experience with the mobile barcodes. For companies interested in adopting QR codes, Jennings…

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Pyramid study shows power of social shopping environment among payment vendors

Mobile Marketing Analytics

Pyramid has launched a new research service called the Mobile Commerce Landscape Insight Pack, which has shown that participating more proactively in the social shopping environment, when combined with the integration of micropayments and discount offers provides payment vendors with the key to their success. This information was provided by the practice leader on mobile payments and banking, as well as the consultant for the Mobile Commerce Landscape Insight Pack at Pyramid, Jose Magana. He also pointed out that the growth of mobile device adoption combined with the emergence of…

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Will the addiction to social media and all things digital continue long into the future?

Social Media Marketing

Following a report by Gartner in August 2011 called “Consumer Fatigue with Social Media”, many marketers have been wondering whether or not the digital addiction is the trend that it appears to be, whether it is actually a fad that is on its way out. This has been highlighted by the stories popping up all over the media that have indicated that millions of people have been deactivating their email accounts due to the commercialization, privacy concerns, boredom with the concept, or the lack of interest in sharing everything they…

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The top rules for effective social marketing

Social Network Marketing

Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing – Though Facebook continues its rein over the social media marketplace, there are a number of other…

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