social media consultants Archives

NM Incite studies the increasing discussions concerning QR codes online

03/20/201203/19/2012 Stephen Vagus

Social media intelligence firm NM Incite has taken an interest in QR codes. Though QR codes are nothing new, having been developed more than a decade ago, they have only recently been getting more attention from marketers. This attention shot QR codes into the limelight, and consumers around the world have been encouraged to make use of the codes in some way. Because the codes are so easy to use, they have a wide appeal to several industries. The codes have become very popular with businesses, but NM Incite claims…

Super Bowl Sunday broke mobile pizza order records

02/09/2012 Jesse Collins

This last Super Bowl Sunday brought a number of victories, not only in the game itself and its players, but also in the mobile marketplace, where records were broken for the number of pizza orders that were made for pizza delivery during the broadcast. Mobile use as a whole were very popular throughout the Super Bowl game, especially in terms of mobile social media platforms. In fact, there were approximately 12,000 tweets generated every second through the final three minutes of the game, alone. That said, social media wasn’t the…

Cinsay study shows the potential and capability of its social commerce software

01/10/201201/10/2012 Jorge Gonzalez

Cinsay, Inc. has completed the three quantitative tests that it performed throughout 2011’s fourth quarter as a part of a study with its Smart Container managed services, to determine how successful its new software is, as well as to examine the software’s purpose in greater depth. The idea behind the Smart Container software is the marriage of viral social media distribution and video-driven marketing so that retailers could achieve improved results. According to the results of their tests, the software performed beyond their expectations, with tremendous rises in critical factors…

Jennings Social Media Marketing launches new QR code and SMS service

12/17/2011 Jesse Collins

Jennings Social Media Marketing has announced the launch of a new service that will help clients engage mobile consumers through the use of QR codes and SMS messaging. The number of people with smart phones is growing quickly, making it more important for companies to adopt mobile marketing strategies. Jennings, along with other marketing agencies, believes that QR codes are one of the best ways to engage mobile consumers and the new service will give clients hands-on experience with the mobile barcodes. For companies interested in adopting QR codes, Jennings…

Study shows that digital marketers are unsatisfied with currently available tools

08/09/2011 Jennifer Goula

According to a survey held by Web Liquid, a digital marketing agency based in New York, digital marketers are recognizing the value of social media monitoring, but are not fully satisfied with the tools available to get the job done. Social media marketing is already known to be highly important, with 74 percent of marketers making an effort to track online conversations held by consumers regarding their brands. The survey included the participation of 237 marketers at the senior level, among whom 95 percent believed that consumer conversations online over…