Tag: social media advertising

CEOs dive into social media marketing brawl over Super Bowl ads

Julie Campbell
social media marketing fight battle twitter

The chief execs of T-Mobile and Sprint entered into a public battle of tweets over their respective commercials. During the Super Bowl, the CEOs of both T-Mobile and Sprint openly and publicly brawled with each other in a social media marketing battle that raged on over their respective television commercials. The first shot was made by the CEO of T-Mobile, John Legere, with a tweet following Sprint’s ad. Legere was quick to tweet “Half-assed commercial, half-assed data speeds. #typical @sprint. #SprintLikeHell.” At the time, he was using social media marketing…

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Social media marketing analytics dashboard comes to Twitter

Sam Lambert
Twitter QR codes outage Mobile social media marketing mobile ads

The social network has now launched a new set of features to help in the optimization of strategies. Twitter has now upgraded its analytics dashboard in order to give its users the ability to measure impressions of tweets and the engagement that they generate, in addition to the performance that is achieved by social media marketing over time. The hope is that it will assist Twitter users in being able to “effectively optimize their content strategy”. The Analytics tab at ads.twitter.com can now be accessed by verified users, Twitter Card…

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Social media marketing helps Reading Rainbow Kickstarter reach record goal

Julie Campbell
reading rainbow levar burton social media marketing

The crowdfunding effort has now achieved the highest number of backers ever for that platform. The grassroots campaign that has made headlines and that spread wildly through social media marketing and sharing, with support from some of the biggest names from Kickstarter and celebrities across the entire spectrum in order to bring back Reading Rainbow in a mobile app format that will be free to classrooms in need across the United States, has now reached well beyond even its highest goals. After reaching its initial basic $1 million goal within…

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Social media marketing at Twitter expands further

Jesse Collins
Twitter QR codes outage Mobile social media marketing mobile ads

The network’s mobile advertising is continuing to grow through a new deal that it has made. The media services division from Omnicom Group Inc. has recently entered into a comprehensive new social media marketing agreement with Twitter, the massive (and growing) network that is rapidly becoming a very important player in the smartphone ad environment. This agreement is designed to expand the reach of both companies in terms of their mobile ads. The social media marketing deal is worth an estimated $230 million between Twitter and Omnicom. This figure and…

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Social media marketing revenues in the United States predicted to reach $15 billion

John Montgallo
social commerce media

A new report has shown that this figure will be reached by these ads by the year 2018. According to a new report that has been issued by BIA/Kelsey, the total revenues from social media marketing in the United States will rise from last year’s $5.1 billion, to reach $15 billion by the year 2018. This year’s own ad revenues will represent the largest year over year increase seen so far. It is expected to rise to break the $8.4 billion mark by the end of 2014. This is being…

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