Celebrities are being investigated for social media advertising practices

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UK regulator wants full disclosure from celebrities who endorse products on social media. Many celebrities and other influencers use social media advertising to endorse products for companies who pay them to do so. While there is nothing illegal about this practice, the UK regulator Competition and Markets Authority (CMA) is investigating celebrities and other influencers amid concerns that these celebrity social media users are not making it clear when they are paid to endorse products. Celebrities were warned by the UK watchdog that they were breaking Britain’s consumer laws. As…

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DoubleClick YouTube ad system hacked for cryptocurrency mining

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A number of users spotted display ads that were secretly using the opportunity for crypto mining. Twitter recently lit up with tweets about cryptocurrency miners abusing the YouTube ad system. Video viewers recognized that the display ads they were viewing were secretly taking advantage of the user’s CPU in order to power their mining efforts. The tweets started as only a handful of people said their antivirus programs notified them of the behavior. That said, the numbers rapidly exploded as people received notifications that cryptocurrency mining was detected from the…

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YouTube monetization changes make it harder for new and lesser-known creators to earn

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The Google-owned video sharing service has made its monetizing regulations tougher again. The YouTube monetization regulations are getting tougher again, making it harder for video creators to reach the minimum requirements for earning. The new rules go beyond the number of views threshold implemented in 2017 for the Partner Program. The new YouTube monetization rules require that a channel must have at least 10,000 views to apply for the Partner Program, which was made in a change last year. However, now creators must also have a minimum of 1,000 subscribers…

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Facebook mobile ad growth drives the social network’s earnings higher

The company’s financial performance moves upward despite criticism regarding Russia’s U.S. election interference. Facebook mobile ad growth is pushing the company’s earnings upward despite the negative press the company has been receiving. The social network has received heavy criticism regarding the role it played in Russia’s interference in the American presidential election last year. The company revealed that its quarterly revenue has spiked to $10.3 billion, a massive year over year growth. Facebook’s quarterly revenue of $10.3 billion is significantly higher than it was in the same quarter in 2016,…

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Twitter ad transparency gets a boost to prevent potential future elections tampering

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Social media networks have been scrambling to improve their reputations when it comes to elections results. Twitter has announced that it is making some serious changes to the Twitter ad transparency on its platform. Following a Russian political advertising investigation, the company is aiming to ensure that it will avoid influencing future elections results. The new transparency center will launch in coming weeks and will make it easier for users to see who is advertising. Over the next few weeks, Twitter ad transparency will becoming increasingly obvious by way of…

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