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Mobile app called Yik Yak linked to bullying and bomb threats

Mobile app called Yik Yak linked to bullying and bomb threats

(adsbygoogle = window.adsbygoogle || []).push({}); Concerns have been rising in schools with regards to this anonymous geographically specific comment wall. A mobile app called Yik Yak has been under fire over the last little while as a result of people who have been using it in order to bully others, as well as to go as far as to make bomb threats. The application, itself, is quite unique in that it allows people to post anonymously within a … Read entire article »

Filed under: Mobile Apps, Social Media Marketing

Mobile Technology is Changing the World

Mobile Technology is Changing the World

Society has become heavily integrated with technology, perhaps irreversibly so. Many people now base their lives around technology, whether it be personal computers, televisions, or mobile devices. Mobile technology, in particular, has had a major impact on the world, especially in the way that people interact with one another. In some cases, the advent of smartphones has meant that people have had little need to interact with the people around them, but these devices have … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Technology News

Social media marketing options from Facebook open to all advertisers

Social media marketing options from Facebook open to all advertisers

The company has now announced that its “Audience Network” mobile ad platform to all developers and marketers. Facebook has now taken another leap in its mobile social media marketing businesses and is working to give its options and revenues through the channel accessed by smartphone and tablet users. This opens up yet another opportunity for mobile marketing firms interested in using Facebook to its fullest. Facebook’s Audience Network was first announced as a new tool for businesses to … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing “Buy” button strategy tested by Facebook

Social media marketing “Buy” button strategy tested by Facebook

The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

What is Social Commerce?

What is Social Commerce?

Mobile commerce is at a stage where it is beginning to evolve and become better identified through the particular sectors in which it is thriving. In social media, the idea of engaging consumers that have become inseparable from their mobile devices has become a prime directive. Companies like Facebook and Twitter are making efforts to engage mobile consumers and they are managing to do this through social commerce. Social commerce is a concept that was devised … Read entire article »

Filed under: Mobile Commerce, Mobile Payments

Social media marketing helps Reading Rainbow Kickstarter reach record goal

Social media marketing helps Reading Rainbow Kickstarter reach record goal

The crowdfunding effort has now achieved the highest number of backers ever for that platform. The grassroots campaign that has made headlines and that spread wildly through social media marketing and sharing, with support from some of the biggest names from Kickstarter and celebrities across the entire spectrum in order to bring back Reading Rainbow in a mobile app format that will be free to classrooms in need across the United States, has now reached well … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

Social media marketing loves the Suarez bite scandal

Social media marketing loves the Suarez bite scandal

Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing