Mobile Technology is Changing the World

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Society has become heavily integrated with technology, perhaps irreversibly so. Many people now base their lives around technology, whether it be personal computers, televisions, or mobile devices. Mobile technology, in particular, has had a major impact on the world, especially in the way that people interact with one another. In some cases, the advent of smartphones has meant that people have had little need to interact with the people around them, but these devices have also given people access to the mobile Internet, allowing them to connect to millions of…

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Social media marketing options from Facebook open to all advertisers

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The company has now announced that its “Audience Network” mobile ad platform to all developers and marketers. Facebook has now taken another leap in its mobile social media marketing businesses and is working to give its options and revenues through the channel accessed by smartphone and tablet users. This opens up yet another opportunity for mobile marketing firms interested in using Facebook to its fullest. Facebook’s Audience Network was first announced as a new tool for businesses to use social media marketing with ad targeting features that advertise more effectively…

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Social media marketing “Buy” button strategy tested by Facebook

Facebook social media mobile marketing buy button

The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to buy products directly through the ads. The “Buy” button can be clicked in…

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What is Social Commerce?

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Mobile commerce is at a stage where it is beginning to evolve and become better identified through the particular sectors in which it is thriving. In social media, the idea of engaging consumers that have become inseparable from their mobile devices has become a prime directive. Companies like Facebook and Twitter are making efforts to engage mobile consumers and they are managing to do this through social commerce. Social commerce is a concept that was devised by David Beisel to identify user-generated, advetorial content on e-commerce sites. Essentially, social commerce…

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Social media marketing helps Reading Rainbow Kickstarter reach record goal

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The crowdfunding effort has now achieved the highest number of backers ever for that platform. The grassroots campaign that has made headlines and that spread wildly through social media marketing and sharing, with support from some of the biggest names from Kickstarter and celebrities across the entire spectrum in order to bring back Reading Rainbow in a mobile app format that will be free to classrooms in need across the United States, has now reached well beyond even its highest goals. After reaching its initial basic $1 million goal within…

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Social media marketing loves the Suarez bite scandal

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Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

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Social media marketing revenues in the United States predicted to reach $15 billion

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A new report has shown that this figure will be reached by these ads by the year 2018. According to a new report that has been issued by BIA/Kelsey, the total revenues from social media marketing in the United States will rise from last year’s $5.1 billion, to reach $15 billion by the year 2018. This year’s own ad revenues will represent the largest year over year increase seen so far. It is expected to rise to break the $8.4 billion mark by the end of 2014. This is being…

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Social media marketing campaigns for some cancers are designed to grab attention

canadian cancer society nutiquette social media marketing

Awareness is now being achieved through the use of much edgier and racier videos to ensure they’re seen. The Canadian Cancer Society has launched a new social media marketing campaign that it has designed to make a considerable splash in order to help to promote awareness of how to self check for breast and testicular cancers. The online video series has the amusing yet racy name of the Nutiquette campaign. Understanding that there is no shortage of videos online, the Canadian Cancer Society’s own social media marketing campaign would need…

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Airlines set to become more engaged in mobile commerce in the next two years

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Report predicts more airlines to participate in the mobile space in the coming years Airlines are expected to increase their focus on mobile commerce and social media over the next two years, according to a new report from WorldPay. The report shows that many airlines have been taking steps to be more engaging to mobile consumers due to the growing prevalence of mobile technology. Many people are beginning to rely on their smartphones and tablets in their daily lives and businesses are feeling pressure to accommodate the changing interests of…

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