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Social media marketing revenues in the United States predicted to reach $15 billion

Social media marketing revenues in the United States predicted to reach $15 billion

(adsbygoogle = window.adsbygoogle || []).push({}); A new report has shown that this figure will be reached by these ads by the year 2018. According to a new report that has been issued by BIA/Kelsey, the total revenues from social media marketing in the United States will rise from last year’s $5.1 billion, to reach $15 billion by the year 2018. This year’s own ad revenues will represent the largest year over year increase seen so far. It is expected … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing campaigns for some cancers are designed to grab attention

Social media marketing campaigns for some cancers are designed to grab attention

Awareness is now being achieved through the use of much edgier and racier videos to ensure they’re seen. The Canadian Cancer Society has launched a new social media marketing campaign that it has designed to make a considerable splash in order to help to promote awareness of how to self check for breast and testicular cancers. The online video series has the amusing yet racy name of the Nutiquette campaign. Understanding that there is no shortage of videos … Read entire article »

Filed under: Social Media Marketing

Airlines set to become more engaged in mobile commerce in the next two years

Airlines set to become more engaged in mobile commerce in the next two years

Report predicts more airlines to participate in the mobile space in the coming years Airlines are expected to increase their focus on mobile commerce and social media over the next two years, according to a new report from WorldPay. The report shows that many airlines have been taking steps to be more engaging to mobile consumers due to the growing prevalence of mobile technology. Many people are beginning to rely on their smartphones and tablets in … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Payments

Social media marketing comes through to block anti-gay WBC protest

Social media marketing comes through to block anti-gay WBC protest

One hash tag brought thousands of fans to block Westboro Baptist Church from demonstrating against Michael Sam. Last week, Missouri football sensation Michael Sam publicly came out as gay, but what truly made recent news headlines was the social media marketing campaign that fans created in order to support the player, particularly against the inevitable efforts of homophobes. This was particularly true of the gay bashing Westboro Baptist Church, which quickly announced intentions to protest. Not long after … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing, Technology News

Social marketing has decimated Olympic advertising for Coke, P&G and McDonalds

Social marketing has decimated Olympic advertising for Coke, P&G and McDonalds

Other big names such as Visa have also lost huge opportunities to promote during the Winter Games. If anything has ever been able to demonstrate the power of social media marketing in terms of spreading the word and sending messages to consumers, it has been the events that have occurred surrounding the Sochi Winter Olympic Games, which have seen the advertising from some of the largest corporations in the world disrupted and considerably weakened. Until now, the … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Report sheds light on trends in the mobile commerce space

Report sheds light on trends in the mobile commerce space

Report aims to offer some foresight Timetric, a business information service firm, has released a new report that aims to provide some foresight into the mobile commerce sector. The report shows that mobile commerce has been experiencing impressive growth around the world, especially in countries where smartphone and tablet penetration is high. More consumers are beginning to rely on their mobile devices in their daily lives, which has exposed them to new forms of commerce that … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Mobile Payments

Super Smart Shopping: Locating Local Deals via your Smartphone

Super Smart Shopping: Locating Local Deals via your Smartphone

These days, it’s hard to beat some of the online deals you can find. In fact, some of the discounts are so deep that many people have almost completely ceased shopping in person in favor of ordering things online that are shipped right to your doorstep. But even with technology permeating every aspect of the shopping experience, the chances are pretty good that you’re going to need to get something from a local supplier at some point … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce, Social Media Marketing, Trends