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Social media marketing comes through to block anti-gay WBC protest

Social media marketing comes through to block anti-gay WBC protest

(adsbygoogle = window.adsbygoogle || []).push({}); One hash tag brought thousands of fans to block Westboro Baptist Church from demonstrating against Michael Sam. Last week, Missouri football sensation Michael Sam publicly came out as gay, but what truly made recent news headlines was the social media marketing campaign that fans created in order to support the player, particularly against the inevitable efforts of homophobes. This was particularly true of the gay bashing Westboro Baptist Church, which quickly announced intentions … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing, Technology News

Social marketing has decimated Olympic advertising for Coke, P&G and McDonalds

Social marketing has decimated Olympic advertising for Coke, P&G and McDonalds

Other big names such as Visa have also lost huge opportunities to promote during the Winter Games. If anything has ever been able to demonstrate the power of social media marketing in terms of spreading the word and sending messages to consumers, it has been the events that have occurred surrounding the Sochi Winter Olympic Games, which have seen the advertising from some of the largest corporations in the world disrupted and considerably weakened. Until now, the … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Report sheds light on trends in the mobile commerce space

Report sheds light on trends in the mobile commerce space

Report aims to offer some foresight Timetric, a business information service firm, has released a new report that aims to provide some foresight into the mobile commerce sector. The report shows that mobile commerce has been experiencing impressive growth around the world, especially in countries where smartphone and tablet penetration is high. More consumers are beginning to rely on their mobile devices in their daily lives, which has exposed them to new forms of commerce that … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Mobile Payments

Super Smart Shopping: Locating Local Deals via your Smartphone

Super Smart Shopping: Locating Local Deals via your Smartphone

These days, it’s hard to beat some of the online deals you can find. In fact, some of the discounts are so deep that many people have almost completely ceased shopping in person in favor of ordering things online that are shipped right to your doorstep. But even with technology permeating every aspect of the shopping experience, the chances are pretty good that you’re going to need to get something from a local supplier at some point … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce, Social Media Marketing, Trends

Social media marketing war between Facebook and Google heats up

Social media marketing war between Facebook and Google heats up

Google CEO takes aim at product line from Facebook and blasts its quality levels. According to Larry Page, the chief executive officer at Google, Facebook doesn’t know what it’s doing when it attempts to create a quality social media marketing product that is up to the standards of the best in the industry. Page recently opened up in an interview about his opinions regarding the problems at Facebook. He shared what he felt were some of the problems … Read entire article »

Filed under: Social Media Marketing, Trends

Dita Von Teese weaving QR codes into her clothing line

Dita Von Teese weaving QR codes into her clothing line

Dita Von Teese clothing line will feature QR codes Dita Von Teese, an acclaimed costume designer, author, and burlesque dancer, recently launched a new clothing line bearing her famous name. Von Teese has had significant experience in the realm of fashion and this experience reflects in her clothing line, but her designs are meant to be much more interactive than typical clothing. This is because Von Teese is hand sewing QR codes into each of her … Read entire article »

Filed under: Featured News, QR Codes