Tag: social media

Snapchat QR codes meet their rival in Instagram Nametags

L. Green
Instagram Nametag Feature - QR Codes - Instagram Mobile, Smartphone

Facebook’s image sharing social platform is launching scannable codes made of special images. Instagram Nametags are on their way. The image based social network is providing a rival to Snapchat’s QR codes. The feature will let users create special images that users can scan with the Instagram Stories camera. The idea behind the Instagram Nametags is to make it quick, easy and convenient for users to follow someone. The original announcement of the unique QR codes was made by TechCrunch. It happened last month when TechCrunch found it in Instagram’s…

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WhatsApp co-founder joins Delete Facebook movement

Julie Campbell
Delete Facebook - Apps on iPhone

Brian Acton made billions from the social media company but still says we should #DeleteFacebook. WhatsApp co-founder, Brian Acton is among those calling for social media users to delete Facebook. He joined the #DeleteFacebook movement even though he made billions from the company. Scandals have plagued Facebook over the last while, most recently involving user privacy. Facebook now owns WhatsApp after having purchased it from Acton. Now the co-founder of the popular messaging app is saying it’s time to delete Facebook. The backlash from this movement has sent the social…

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After a year and a half, Twitter Canada has a new head

Julie Campbell
Twitter Canada Mobile apps marketing

The social network and mini blogging site is now looking up to Rory Capern, following his hiring. Kirstine Stewart had been leading Twitter Canada but stepped down a year and a half ago, leaving the company without anyone in the official leadership position; until now when it has raised a new head to this position along with the hiring of Rory Capern, who will take over in February. Capern is coming to the social network’s Canadian business after having worked at Google Canada. Replacing Stewart is Capern, who had been…

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Social media use causes anger and loneliness

Julie Campbell
Facebook marketing social media commerce

A recent study has shown that the regular use of Facebook may have a negative impact on users’ lives. The Happiness Research Institute has recently released the results of a study it conducted on the use of social media and the impact it has on a person’s overall ability to feel happy in everyday life. This research was conducted in Denmark and involved the participation of 1,095 people. The group of participants was divided into two groups. The first group continued to use social media through Facebook, while the second…

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Facebook updates Pages to support mobile commerce

Stephen Vagus
mobile commerce facebook social media marketing

Facebook has launched a new update for its Pages service Facebook is working to become more accommodating of small businesses by enabling them to engage mobile consumers. The company has announced a major update to its Pages service, which will allow small businesses to better compete in the mobile commerce space. The updates aim to facilitate better communication between small businesses and consumers, and improved interaction may improve the online shopping experience for consumers interested in purchasing products online. 1 billion Facebook users visit Pages every month According to Facebook,…

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Social media marketing product review strategies power up engagement

Julie Campbell
Social media marketing strategy quality book reviews

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising budget, then the power of the social media marketing strategy comes from…

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Facebook continues with its mobile commerce initiatives

Stephen Vagus
facebook messenger mobile commerce internet

WhatsApp will be integrated into Facebook mobile app Facebook will be integrating WhatsApp into its mobile application for Android devices. WhatsApp is a mobile messaging platform that Facebook acquired for $1 billion in 2014. The social media company has been showing more interest in the mobile space, establishing itself as a leader therein and taking note of the growing popularity of mobile commerce. WhatsApp integration is meant to augment Facebook’s other mobile initiatives, including a plan to launch a new service that will allow users to send money to one…

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Mobile commerce grows among social media companies

Stephen Vagus
Mobile commerce growth global world

Social media could have a major impact on mobile commerce this year Social media may propel mobile commerce to new heights this year.  Entrepreneur Jesse Pujji, CEO of Ampush, an advertising technology firm, believes that 2015 will be the year of mobile commerce. Throughout the world, e-commerce has been experiencing strong growth, powered heavily by the consumers that are shopping and paying for products with their smartphones and tablets. According to Pujji, approximately 64% of the time people spend on mobile devices is spent on social media platforms like Facebook…

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Facebook Lite mobile app launched

Julie Campbell
facebook messenger mobile commerce internet

The most popular social network has now lightened up its central application for better functionality. The most popular social network in the world has now slimmed down its main mobile app and has launched Facebook Lite, in order to provide a lighter and more agile version of its experience, for improved function and less data consumption. This is being seen as a component of the social network’s effort to remain accessible throughout emerging markets. In those markets, the majority of users who have smartphones are using entry-level devices. The new…

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Mobile tech HitchBOT robot to cross Germany

Julie Campbell
Hitchbot mobile technology devices news

After having made its way clear across Canada during the summer of 2014, the experiment is headed to Europe. A hitchhiking robot called the HitchBOT, that uses mobile tech to relay its progress back to its creators, was sent on a trip, last summer, and made its way from Halifax, Nova Scotia, Canada, to Victoria, British Columbia. Now, in partnership with a German science television program, it will be headed to Europe for new adventures. Even though the HitchBOT uses mobile tech, it is actually a relatively simple and basic…

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Mobile app called Yik Yak linked to bullying and bomb threats

Julie Campbell
mobile app bullying

Concerns have been rising in schools with regards to this anonymous geographically specific comment wall. A mobile app called Yik Yak has been under fire over the last little while as a result of people who have been using it in order to bully others, as well as to go as far as to make bomb threats. The application, itself, is quite unique in that it allows people to post anonymously within a certain geographical area. The problems associated with the way that the mobile app has been used has…

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