The company’s financial performance moves upward despite criticism regarding Russia’s U.S. election interference. Facebook mobile ad growth is pushing the company’s earnings upward despite the negative press the company has been receiving. The social network has received heavy criticism regarding the role it played in Russia’s interference in the American presidential election last year. The company revealed that its quarterly revenue has spiked to $10.3 billion, a massive year over year growth. Facebook’s quarterly revenue of $10.3 billion is significantly higher than it was in the same quarter in 2016,…
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Social media marketing partnership forms between Facebook and IBM
The two giants are working together to be able to offer integration between both of their platforms. IBM has now announced a new social media marketing partnership with Facebook, which has been designed to make it possible for Facebook ads to be purchased using data that is a combination of that from the social network as well as from the company’s own Marketing Cloud. It will also make it possible for marketers to replicate their Facebook campaigns on other platforms. IBM is far from the first company to reach into…
Read MoreSocial media marketing strategies at Facebook and Twitter freshen up stale ads
These two networks are working to come up with new ways to generate profit from their current successes. Twitter, Facebook, and other platforms are now working on enhancing their social media marketing experience so that they will be able to bring in greater profits based on their ability to successfully reach millions of consumers. Facebook already has over one billion users and it has been working very hard to boost its income via marketing. Twitter has been doing the same, with a notably greater focus on social media marketing much…
Read MoreFacebook finds success through as stronger focus on mobile marketing
Facebook sees the majority of its marketing revenue come from the mobile space Facebook is finding a great deal of success thanks to a stronger focus on the mobile space. The social media company has announced that it has made more than $5.4 billion in revenue during the second quarter of this year, a 61% increase over the same period of 2013. Advertising accounted for $2.68 billion of this revenue, with mobile advertising accounting for 62% of this revenue. The company is quickly on its way to becoming a very…
Read MoreSocial media marketing campaign, #BringBackOurGirls spreads the message worldwide
This effort has allowed the issue to be brought to the attention of millions of people around the globe. Although the traditional strategy for drawing the public eye to a devastating issue on the other side of the globe is to hold awareness events and post emotional pictures, the social media marketing campaign involving the #BringBackOurGirls hashtag has shown, once more, that Facebook, Twitter, Google+ and other networks can also be exceptionally powerful performers. Last month, over 200 Nigerian schoolgirls were kidnapped, and now the world is watching. Armed militants…
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