Tag: social commerce

Social media marketing strategies at Facebook and Twitter freshen up stale ads

Jorge Gonzalez
Social Media Marketing

These two networks are working to come up with new ways to generate profit from their current successes. Twitter, Facebook, and other platforms are now working on enhancing their social media marketing experience so that they will be able to bring in greater profits based on their ability to successfully reach millions of consumers. Facebook already has over one billion users and it has been working very hard to boost its income via marketing. Twitter has been doing the same, with a notably greater focus on social media marketing much…

Read More

Social media marketing at Twitter tests “buy” button

Jesse Collins
social media marketing

The network is testing out online and mobile commerce plans for the future with this new option. A tweet at Twitter could soon be much more than a short blip of communication or social media marketing, but it could also become a way for a consumer to be able to purchase what is being discussed. The social network is now testing out a new e- and m-commerce opportunity with a “buy”button. Though this is not being rolled out to the entire platform, just yet, the “buy” button is being tried…

Read More

Facebook shows favor for feature with strong mobile commerce potential

Jennifer Goula
Facebook mobile payments

Facebook is set to lay its Gifts service to rest in August Facebook has announced that it will be shutting down its Facebook Gifts service in August. This service had allowed the social network’s users to purchase and trade gift cards from businesses like Starbucks and Fandango. Shutting down the Gifts service will result in no layoffs, as those working on this service will have their attention refocused on Facebook’s Buy initiative. Earlier this month, Facebook unveiled the Buy Button, which is meant to promote mobile and e-commerce. Gifts is…

Read More

New platform coming to China’s mobile commerce scene

Stephen Vagus
mobile commerce asia pacific

New platform could potentially compete with Alibaba in mobile and e-commerce Alibaba may not be the leading name in China’s e-commerce scene for much longer. Singapore’s YuuZoo and the Shanghai Media Group are planning to launch a new social media and e-commerce platform that intends to rival Alibaba in China. The new platform will not only cater to the traditional Internet audience, of course, as it will also seek to engage mobile consumers that have become enthralled with the idea of mobile commerce. Platform aims to integrate social media into…

Read More

What is Social Commerce?

Note From The Editor
social commerce media

Mobile commerce is at a stage where it is beginning to evolve and become better identified through the particular sectors in which it is thriving. In social media, the idea of engaging consumers that have become inseparable from their mobile devices has become a prime directive. Companies like Facebook and Twitter are making efforts to engage mobile consumers and they are managing to do this through social commerce. Social commerce is a concept that was devised by David Beisel to identify user-generated, advetorial content on e-commerce sites. Essentially, social commerce…

Read More