Facebook shows favor for feature with strong mobile commerce potential

Facebook mobile payments

Facebook is set to lay its Gifts service to rest in August Facebook has announced that it will be shutting down its Facebook Gifts service in August. This service had allowed the social network’s users to purchase and trade gift cards from businesses like Starbucks and Fandango. Shutting down the Gifts service will result in no layoffs, as those working on this service will have their attention refocused on Facebook’s Buy initiative. Earlier this month, Facebook unveiled the Buy Button, which is meant to promote mobile and e-commerce. Gifts is…

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Venmo may be the next mobile commerce success story

mobile commerce trend interest

Venmo continues to gain momentum in the mobile payments space Venmo may be the next big thing in mobile commerce. Venmo is owned by PayPal and is well on its way to becoming a very powerful and influential mobile commerce application. The app was launched less than two years ago and has already managed to reach the same level of transaction volume as Starbucks’ own mobile commerce application. Venmo has managed to win favor with consumers due to its convenient nature and its peer-to-peer, social features. PayPal may be able…

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Social commerce firm gains momentum through partnership with Facebook

Social commerce Media Marketing

Ecwid successfully raises $5 million in funding Ecwid, a prominent social commerce platform, has announced that it has raised $5 million during its latest round of funding. Both iTech Capital and Runa Capital lead the most recent round of funding, showing strong support for Ecwid and its approach to the evolving commerce landscape. Ecwid specializes in making e-commerce possible through social networks, creating a more social environment for shoppers. This is becoming particularly important as consumers become more mobile and base much of their shopping behavior on what they see…

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Amazon to break into South Korean market

Social commerce Media Marketing

Amazon takes on South Korean social commerce Amazon is set to enter the South Korean market this year, which may have a major impact on the other e-commerce firms that are already there. Amazon is coming from a particularly successful 2013, especially when it comes to mobile commerce, and the company has been working to establish a more formidable presence in the social commerce space. South Korea’s social commerce market has been growing well over the past several years and Amazon expects to find success in the market throughout 2014.…

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Social and mobile commerce begin to play a big role in the business world

Mobile marketing Social Media

CloudSense study shows slow adoption amongst UK businesses CloudSense, a leading cloud integration and consultancy firm, has released a new study concerning the adoption of social and mobile commerce solutions that are currently in place in the world of business. Mobile commerce has begun attracting a great deal of attention in numerous industries, partly due to its ability to expedite transactions and make shopping more convenient. Social commerce – commerce systems that are based in social networks like Facebook – has also begun gaining traction amongst consumers. Businesses, however, are…

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