QR codes get a popularity boost from Snapchat

snapchat qr codes

For a while, quick response codes were starting to drift away from use, but this could bring them right back. For the last few years, QR codes have been moving in and out of favor with marketers, package designers, and consumers, alike, as they have been used well and have been used very badly, but now Snapchat has brought the barcodes back into use. The practicality of quick response codes is enormous, but there has been a great deal keeping them down. The misuse of QR codes has played an…

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Snapchat uses QR codes to quickly add people as friends

Scan.me qr codes

The company’s recent acquisition of Scan.me has made it possible for these quick response codes to work. Recent reports have been made based on leaked emails during the recent hack at Sony that have revealed that Snapchat had acquired Scan.me, a startup company that provides the generation of QR codes, among other related features. Now, Snapchat has launched a new feature that it has called Snaptags, which allows barcodes to be scanned. Snaptags are designed to work as a type of unique form of QR codes that are generated for…

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QR codes may be dethroned by SnapTags

SnapTag QR Codes

SnapTags may serve as a powerful alternative to QR codes Despite criticism regarding their appearance, QR codes remain a powerful tool in the realm of marketing. Advertisers have shown favor for QR codes because of the codes’ ability to connect with consumers in a dynamic fashion. The codes are particularly effective at catching the attention of mobile consumers, those that use their mobile devices heavily in their daily lives. For many advertisers, and consumers, QR codes still represent a visual oddity, which can often impair their performance. As such, advertisers…

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Magazines are finding greater use of QR codes

QR Codes

Meredith Corp has announced that it will be joining the growing trend for magazine use of two dimensional barcodes, by adding Microsoft Tag as a standard advertising tool in its range of magazines. The company has already been using the barcodes in its publications such as Traditional Home, Better Homes and Gardens, and Family Circle, and its figures show that among the readers who scan the tag, between 10 and 20 percent will either view or use the ad in some way. That said, the actual number of individuals who…

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SnapTags versus QR codes for mobile marketing

SnapTag QR Codes

The results of a new SpyderLynk infographic study have been released, comparing the two most popular marketing barcodes, QR codes and SnapTags. This particular comparison looked into the functionality, accessibility, and brandability of the codes, as well as the costs that are associated with their campaigns. For example, QR codes can only be accessed by people who have downloaded a QR code reader, while SnapTags are only available to individuals whose smartphones have a camera feature. Both of them give various options for tracking data and reporting. SypderLynk CEO, Nicole…

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Innovative SnapTags will be shown off at upcoming marketing events

Snaptag-Barcodes

Since QR codes first hit U.S. shores in 2008, the marketing industry has been awash with innovation. The codes successfully launched a new marketing industry that was more focused on connecting to mobile consumers; a demographic that advertisers had been having trouble reaching in the past. QR codes catapulted mobile barcode technology into the limelight and have bred several spin-offs that have enjoyed varying degrees of success. One of the more successful variants of mobile barcodes is the SnapTag, created by SpyderLynk, a mobile marketing firm. SnapTags are a form…

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Nissan leverages QR codes to sell cars after hours

Nissan Headquaters

Japanese automaker Nissan is about to launch a new mobile marketing campaign using QR codes. The company has had trouble in recent months stemming from the Japanese earthquake and tsunami disaster, which led the company to cease production for several days. Instead of waiting for everything to return to normal, however, the company has embarked on a new initiative to boost sales in the U.S. using QR codes. Nissan has announced that all of their 2012 models will feature a code that will allow customers to do more than just…

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