Snapdeal wants to make mobile payments even better in India

India mobile payments

Snapdeal’s design team aims to improve the company’s position in mobile commerce Snapdeal’s design team, also known as its “design mafia,” has plans to make the best mobile shopping experience in India. The team intends to create a powerful app foundation for its future mobile payments interests. Last month, Snapdeal made major changes to its prominent payment application, but the company plans to continue introducing new features and services throughout India in the coming months. These changes may help Snapdeal find more success in the competitive mobile commerce market. Design…

Read More

Snapdeal mobile commerce strategy includes Letsgomo acquisition

online shopping mobile commerce

The retailer company is working to add a greater push to its m-shopping business with the app maker. Snapdeal has now announced that it will be giving its mobile commerce business a meaningful boost by acquiring Letsgomo Labs, a mobility solution company. The deal was set between Snapdeal and Letsgomo for an as of yet undisclosed sum of money. According to the co-founder of Snapdeal, Rohit Bansal, in a prepared statement, “Over 75 per cent of our sales now come through mobile platforms, and the Letsgomo team becoming part of…

Read More

India is a leading mobile commerce market

India mobile phone manufacturing

India is establishing itself as the world’s leading mobile market India has become one of the largest and most influential mobile commerce markets in the world, according to a new report from KPCB, a leading venture capital firm. Several Indian firms have begun to invest quite heavily into the mobile space, establishing a strong presence among a new generation of consumers that are interested in mobile payments. India currently stands as one of the fastest growing mobile markets in the world and may hold the position as the world’s leading…

Read More

Snapdeal enhances its mobile platform through MartMobi acquisition

Mobile platform commerce Shopping

The online marketplace is hoping to use its new purchase to be able to boost its m-commerce capabilities. Snapdeal has now acquired an m-commerce company that it will use to be able to boost its own mobile platform and enhance its capabilities. As of the writing of this article, the specifics regarding the financials of this deal have not been released. This will give Snapdeal access to the various solutions MartMobi has created for small and medium sized businesses. The mobile platform at MartMobi was becoming well established in India…

Read More

Snapdeal acquires Indian mobile commerce firm

India mobile phone manufacturing

Snapdeal has purchased Freecharge, a mobile commerce firm based in India Snapdeal, one of India’s largest e-commerce organizations, has announced its acquisition of mobile payments firm Freecharge. The deal between the two companies is being considered one of the largest of its kind in the Indian internet sector. Snapdeal suggests that the deal has made it one of the largest mobile commerce companies in India, boasting of more than 40 million users throughout the country. The acquisition could give Snapdeal’s mobile initiatives significantly more momentum in the coming years. Mobile…

Read More

Study highlights growth of digital and mobile commerce in India

india mobile commerce, standard qr code

E-commerce growth is accelerating at a rapid pace in India ASSOCHAM-PwC has released a new study that highlights the growth of mobile and e-commerce in India over the past year. The study suggests that 2014 may prove to be the year that e-commerce became a mainstream form among consumers, especially those of younger generations. Because of the success that the digital space has seen over the past year, retailers may find even greater opportunities in 2015, especially has they set their sights on mobile commerce. Study shows that 65 million…

Read More