Snap shares value plummet after single Kylie Jenner tweet

snapchat app snap shares

All it took was one post and the social media influencer sent company’s market value down by $1.3 billion. Snap shares went into a freefall at the end of last week when Kylie Jenner tweeted that she hasn’t been using Snapchat recently. A brief mention of the lack of use of the application on the micro-blogging site and the bottom fell out of the company’s stock. Kylie Jenner is a critical social media influencer and her word can change the future of entire brands. When Jenner mentioned that she hadn’t…

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Snapchat augmented reality camera available for users to access

augmented reality camera

The social media app has launched a new Lens Studio platform letting users create their own AR Lenses. Snapchat has now made it possible for users to design their own augmented reality camera Lenses to share with other users. The Lens Studio is a free desktop app released by Snap Inc. for users of Windows and Mac computers. The augmented reality camera app is designed to be simple to use with a range of different tools. The Lens Studio is meant to make it fun and easy for users to…

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Snapchat mobile commerce speculations abound with PayPal integration

snapchat mobile commerce

The digital payment software was recently added to the social media platform’s (SDK). The rumor mill is hard at work with speculations of Snapchat mobile commerce possibilities. Engineers participating in the mobile app’s development recently integrated PayPal into the software development kit (SDK). The PayPal SDK could mean person to person or even mobile shopping opportunities on the social platform. This was originally reported by MightySignal, a mobile intelligence service. “Curiously, we noticed Snap recently installed the Paypal SDK, one of the most commonly used payment processing SDKs, in both…

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Snapchat augmented reality leading the way, says research

snapchat augmented reality medical health

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram Stories are both playing their own roles. Although augmented reality took a…

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Instagram is the social media platform hardest on a user’s mental health, study

instagram social media platform

That said, YouTube appears to be the social network that is among the easiest on positivity. The Royal Society for Public Health (RSPH) released the results of a study conducted by its Youth Health Movement, showing that Instagram is the social media platform with the most negative impact on mental health. While Instagram may be negative, it was YouTube with the most positive influence on mental health. The research revealed that of the “big five” social media platform leaders in the market, YouTube had the most positive influence on mental…

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