Tag: Snapchat

Snapchat QR codes meet their rival in Instagram Nametags

L. Green
Instagram Nametag Feature - QR Codes - Instagram Mobile, Smartphone

Facebook’s image sharing social platform is launching scannable codes made of special images. Instagram Nametags are on their way. The image based social network is providing a rival to Snapchat’s QR codes. The feature will let users create special images that users can scan with the Instagram Stories camera. The idea behind the Instagram Nametags is to make it quick, easy and convenient for users to follow someone. The original announcement of the unique QR codes was made by TechCrunch. It happened last month when TechCrunch found it in Instagram’s…

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Snap shares value plummet after single Kylie Jenner tweet

L. Green
snapchat app snap shares

All it took was one post and the social media influencer sent company’s market value down by $1.3 billion. Snap shares went into a freefall at the end of last week when Kylie Jenner tweeted that she hasn’t been using Snapchat recently. A brief mention of the lack of use of the application on the micro-blogging site and the bottom fell out of the company’s stock. Kylie Jenner is a critical social media influencer and her word can change the future of entire brands. When Jenner mentioned that she hadn’t…

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Snapchat augmented reality camera available for users to access

Jennifer Goula
augmented reality camera

The social media app has launched a new Lens Studio platform letting users create their own AR Lenses. Snapchat has now made it possible for users to design their own augmented reality camera Lenses to share with other users. The Lens Studio is a free desktop app released by Snap Inc. for users of Windows and Mac computers. The augmented reality camera app is designed to be simple to use with a range of different tools. The Lens Studio is meant to make it fun and easy for users to…

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Snapchat mobile commerce speculations abound with PayPal integration

John Montgallo
snapchat mobile commerce

The digital payment software was recently added to the social media platform’s (SDK). The rumor mill is hard at work with speculations of Snapchat mobile commerce possibilities. Engineers participating in the mobile app’s development recently integrated PayPal into the software development kit (SDK). The PayPal SDK could mean person to person or even mobile shopping opportunities on the social platform. This was originally reported by MightySignal, a mobile intelligence service. “Curiously, we noticed Snap recently installed the Paypal SDK, one of the most commonly used payment processing SDKs, in both…

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Snapchat augmented reality leading the way, says research

Jorge Gonzalez
snapchat augmented reality medical health

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram Stories are both playing their own roles. Although augmented reality took a…

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Instagram is the social media platform hardest on a user’s mental health, study

Julie Campbell
instagram social media platform

That said, YouTube appears to be the social network that is among the easiest on positivity. The Royal Society for Public Health (RSPH) released the results of a study conducted by its Youth Health Movement, showing that Instagram is the social media platform with the most negative impact on mental health. While Instagram may be negative, it was YouTube with the most positive influence on mental health. The research revealed that of the “big five” social media platform leaders in the market, YouTube had the most positive influence on mental…

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Spotify QR codes change the sharing game among app users

Stephanie Beck
spotify qr codes

The music streaming service is adding Spotify Codes to its mobile app to simplify feature usage. New Spotify QR codes are helping the streaming service app to be more user friendly. The barcodes, called “Spotify Codes” are meant to make all the different spotify features simpler and more direct. The mobile app users can scan QR codes for every one of the songs to share the tunes they like. The Spotify QR codes work by providing a unique barcode for each song. That way, if they want to share a…

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Snapchat QR code will now work for a website

Jorge Gonzalez
snapchat qr codes

The popular messaging app has made it possible to create quick response codes for websites, not just profiles. It is now possible to create a Snapchat QR code for a website, not just for an individual profile. The messaging app has been using the quick response codes format for quite a while. The barcodes make it easier for mobile device users to exchange profile links without having to manually enter an individual’s data. The QR codes have now been broadened to allow people to scan to access websites as well.…

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Wendy’s mobile ads on Facebook have a Snapchat style

Jennifer Goula
wendy's QR codes mobile ads

The fast food chain is creating interactive burgers through the use of GIFs and videos. Just as brands start tinkering with the mobile ads in the new full screen Facebook style, Wendy’s is working on using this new format in a whole new and creative way that they hope will encourage considerable interaction from consumers. The fast food restaurant chain is using images, videos and GIFs to illustrate how their burgers are made, layer by layer. The layers of the hamburgers are all displayed and added to each other, including…

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QR codes get a popularity boost from Snapchat

Julie Campbell
snapchat qr codes

For a while, quick response codes were starting to drift away from use, but this could bring them right back. For the last few years, QR codes have been moving in and out of favor with marketers, package designers, and consumers, alike, as they have been used well and have been used very badly, but now Snapchat has brought the barcodes back into use. The practicality of quick response codes is enormous, but there has been a great deal keeping them down. The misuse of QR codes has played an…

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