Google to create Android RCS with mobile carriers

Android RCS geolocation mobile text

As the tech giant attempts to modernize SMS messaging, it is working to release rich communication services. Google and several mobile carriers are now working together to attempt to create Android RCS (rich communication services) as well as to be able to release it and encourage its adoption among device users. To start, the company will be working with the GSMA as well as a number of regional and global carriers. Working with Google to be able to create Android RCS, will be the GSMA wireless standards group, in addition…

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6 Types of Mobile Marketing You Can Use For Your Business

In this generation, more and more people are learning to be comfortable with doing things on-the-go, hence the rise of smartphone users. Those small devices provide convenience as they can be used as a digital scheduler, clock, television, music player, game console, Internet browser, and more. In fact, according to Pew Internet, more than half of the adult population in the United States owns a smartphone. On top of this, Asymco analyst Horace Dediu recently said that almost 600,000 Americans are purchasing smartphones every week. The rate of smartphone adoption…

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Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

Mobile Marketing cost

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

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How to get started in mobile marketing

Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity. What isn’t quite as obvious is how to get started and how a marketer should guide a business into the channel for the first time. What are those critical first steps that should be taken from having absolutely no mobile presence, to easing in the door and then taking off for the best successes?…

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Learn from the mobile marketing mistakes of others

Jump ahead by learning from the trial and error that has already been accomplished. Mobile marketing is still very new and can be quite tricky, but there have already been a large number of campaigns – some successes and some failures – that can help a company or a brand to learn how to continually improve its own advertising and promotions, without having to make the same mistakes that have already been suffered by others. QR codes are a prime example of how successes are possible by avoiding repeats of…

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