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Auto Accessory Warehouse uses text messaging to drive sales

Auto Accessory Warehouse uses text messaging to drive sales

(adsbygoogle = window.adsbygoogle || []).push({}); San Bernardino, California-based auto accessory retailer, Auto Accessory Warehouse, has come upon notable marketing successes by using text messages to boost its sales. In fact, the original text message marketing blast in its campaign brought in more than $5000 in new purchases as a return on investment on an advertising bill under $175. This meant that the return was worth an astounding 2800 percent. Auto Accessory Warehouse owner, Mike Kazi decided on mobile … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

Research report shows that 60 percent of 2010 non-voice mobile revenues were from SMS

Research report shows that 60 percent of 2010 non-voice mobile revenues were from SMS

According to a report issued by Portio Research, SMS messaging still leads the revenues from non-voice mobile, representing 60 percent of the income, which was worth about $179.2 billion in 2010. This was the fifth edition of the report entitled Mobile Messaging Futures 2011-2015, and it forecasted that by the completion of 2011, the mobile market will have passed $200 billion, that in 2014 it will break the $300 billion mark, and that the end of … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

New spam regulations for SMS in India to become effective on September 27

New spam regulations for SMS in India to become effective on September 27

According to a Telecom Regulator TRI notice, India’s new SMS spam regulations will go into effect on September 27, 2011. This comes on the heels of an announcement made by that nation’s Telecom minister, Kapil Sibal, which was made last month regarding SMS spam. It is the hope that through the new regulation, unsolicited bulk SMS providers will no longer be able to send these incessant mobile marketing messages. In August, Sibal had promised that this practice … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing

UK charity provides young people in crisis with support through SMS

UK charity provides young people in crisis with support through SMS

SAFE@LAST, a charity that provides young people in crisis with support when they are considering running away, has partnered with Txtlocal, a top UK communications and mobile marketing company to provide additional services using SMS. SAFE@LAST offers a number of services that range from crisis intervention to prevention. They required a new method that would allow at-risk young people to access their services easily and inexpensively, and SMS was the clear choice. Young people can now use … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing

Asian marketers are getting the most out of SMS techniques

Asian marketers are getting the most out of SMS techniques

Though there are many different mobile marketing techniques being used throughout Asia, from games to apps, it is SMS that is reaching virtually every person with a cell phone, regardless of the model. Some experts are starting to think that brands in the west can learn from this lesson when they launch their Asian mobile marketing campaigns. For example, director of international media Gavin Mehrotra, from Coca Cola Company stated at the MMA Forum in Singapore,that … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing

SMS marketing campaign tips

SMS marketing campaign tips

Many businesses are looking into SMS or text message marketing as an avenue for their mobile marketing campaigns. Did you know that even an individual can set up an SMS campaign? Text messaging can be used for more than just business advertising. Texting can be used for charities, social change, education or support for a cause. Before starting a texting campaign you should have a clear idea of what you want to accomplish and who your … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

Sumotext releases top tips to sms marketing

Sumotext releases top tips to sms marketing

Sumotext Corporation, a leading provider of short code SMS gateway applications, has revealed their article “Top 10 Attributes of a Successful SMS Marketing Campaign” has been included in Mobile Marketer’s yearly production of “Classic Guide to Mobile Creative.” Sumotext is the leading platform to control SMS marketing through short codes. Their self-service platform is trusted by leading companies, agencies and non-profits. They primarily support and enhance a self-serve platform that their client’s can access online and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

Coke looking for loyality with new SMS marketing campaign

Coke looking for loyality with new SMS marketing campaign

By now just about every business owner should know that mobile marketing is big. Maybe even so big, if not done right, it could break a company. Yea, you read it right…if it wasn’t big, why are so many big name companies using it? Coca-Cola, one of the biggest around, is going to increase their mobile marketing campaign again; this time developing a multi-tiered mobile approach to getting the customer and keeping their interest, and loyalty, long-term. Numerous … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States