As mobile marketing increases in popularity and the various techniques available become more numerous, it becomes increasingly important for businesses to be able to implement effective mobile analytics, and understand what they mean in terms of the successes and failures of a certain campaign and how that information can be applied to improve the results of future campaigns. The term “mobile analytics” itself refers to the various types of solutions and metrics that can be applied to mobile marketing efforts, for example, QR codes, SMS messaging, smartphone web data, and…
Read MoreTag: SMS campaigns
Aprimo boosts mobile integration services for digital marketers
Aprimo has announced that they will be releasing a new Aprimo Marketing Studio On Demand (AMS On Demand) Mobile Marketing module that will give digital marketers the capability to include tightly integrated SMS (text messaging) to their campaigns. The cloud-based integrated software company is a global leader in its market, and this new offering will allow its clients to initiate an SMS campaign within a few direct steps – from creation to launching and from tracking and measuring – using the most recent update to the platform for AMS On…
Read More