Direct Marketing Association has released the results of a survey that showed that 43 percent of their participants had received “unsolicited SMS spam promoting accident claims or mis-selling financial services.” Unfortunately, just as has been the case with spam in our hotmail inboxes, SMS spammers have rapidly adopted this new marketing tactic to such an extent that this form of advertising platform’s future growth has now become threatened. According to Mike Lordan, the chief of operations at DMA, mobile phone users are being continually inundated by spam and they are…
Read MoreUnsolicited SMS spam causing frustrations among mobile users
