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Coke looking for loyality with new SMS marketing campaign

Coke looking for loyality with new SMS marketing campaign

(adsbygoogle = window.adsbygoogle || []).push({}); By now just about every business owner should know that mobile marketing is big. Maybe even so big, if not done right, it could break a company. Yea, you read it right…if it wasn’t big, why are so many big name companies using it? Coca-Cola, one of the biggest around, is going to increase their mobile marketing campaign again; this time developing a multi-tiered mobile approach to getting the customer and keeping their … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

A mobile marketing responsibility in security grows among industry professionals

A mobile marketing responsibility in security grows among industry professionals

There has been a lot of news about mobile technology lately. The big push for a mobile payments system and NFC technology has been an issue for months now. But, while we look at all the great things that mobile technology can do for us, we must also look at the increasing rise in mobile spam, viruses and other fraudulent activity. One of the main concerns among all mobile users has been security. Several companies have … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

SMS marketing tactics taken to the next level

SMS marketing tactics taken to the next level

Research analysts say texting is a unique marketing avenue because of its wide reach and simplicity. Merchants should personalize marketed text messages, but also follow good practices and send a lot of what could be considered spam. Enlisting the help of a vendor would be best, due to laws regarding spam, but past that it is pretty straight forward. According to a wireless industry trade group, more than 3.5 billion texts are sent and received every … Read entire article »

Filed under: Featured News, Mobile Marketing