QR Code Press » Entries tagged with "sms advertising"
Functionality of Location-Based Advertising Demonstrated by Adobe
At the Open Mobile Summit that was held on June 9, 2011, the contextual app, a brand new concept for contextual advertising, was brought to light for the first time for use with location-based mobile marketing. This concept was presented by Kevin Lynch, the chief technology officer for Adobe. He showed that not too long from now – in his words “really possible soon” – the user of a mobile device will be able to select … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
SMS marketing campaign tips
Many businesses are looking into SMS or text message marketing as an avenue for their mobile marketing campaigns. Did you know that even an individual can set up an SMS campaign? Text messaging can be used for more than just business advertising. Texting can be used for charities, social change, education or support for a cause. Before starting a texting campaign you should have a clear idea of what you want to accomplish and who your … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
Sumotext releases top tips to sms marketing
Sumotext Corporation, a leading provider of short code SMS gateway applications, has revealed their article “Top 10 Attributes of a Successful SMS Marketing Campaign” has been included in Mobile Marketer’s yearly production of “Classic Guide to Mobile Creative.” Sumotext is the leading platform to control SMS marketing through short codes. Their self-service platform is trusted by leading companies, agencies and non-profits. They primarily support and enhance a self-serve platform that their client’s can access online and … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
Coke looking for loyality with new SMS marketing campaign
By now just about every business owner should know that mobile marketing is big. Maybe even so big, if not done right, it could break a company. Yea, you read it right…if it wasn’t big, why are so many big name companies using it? Coca-Cola, one of the biggest around, is going to increase their mobile marketing campaign again; this time developing a multi-tiered mobile approach to getting the customer and keeping their interest, and loyalty, long-term. Numerous … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States
A mobile marketing responsibility in security grows among industry professionals
There has been a lot of news about mobile technology lately. The big push for a mobile payments system and NFC technology has been an issue for months now. But, while we look at all the great things that mobile technology can do for us, we must also look at the increasing rise in mobile spam, viruses and other fraudulent activity. One of the main concerns among all mobile users has been security. Several companies have … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
SMS marketing tactics taken to the next level
Research analysts say texting is a unique marketing avenue because of its wide reach and simplicity. Merchants should personalize marketed text messages, but also follow good practices and send a lot of what could be considered spam. Enlisting the help of a vendor would be best, due to laws regarding spam, but past that it is pretty straight forward. According to a wireless industry trade group, more than 3.5 billion texts are sent and received every … Read entire article »
Filed under: Featured News, Mobile Marketing
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