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Why is Pinterest the best social media marketing platform, but you’re not using it?

12/05/2020 L. Green

Those choosing to take their social network strategy in this direction often find it just works too well! We all know that finding the best social media marketing strategy needs to be one of our goals if we’re to succeed at the moment. However, discovering precisely which platform should receive our primary focus can feel challenging…until you see what subtle, underestimated, underused Pinterest has to offer! Pinterest is shockingly powerful, and the right training can place that power at your fingertips. Fortunately, that training is available for free at the…

Social media marketing is only the beginning for these authors

04/21/201604/21/2016 L. Green

Perspective book series Youtube channel trailer - social media marketing

Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can to spread the word. This effort has turned Giasson and Campbell into the exact opposite of the…

Mobile marketing firms are asking if their ads are worth it

02/22/201602/20/2016 Jennifer Goula

Businesses are struggling to see the direct return on their investment into social and smartphone advertising. While businesses are spending a rising amount of money into mobile marketing and social media advertising strategies, the majority of them aren’t actually able to see all that much of a return on the investment they’ve been making, according to the results of a recently released study. At the moment, companies are spending an average of 10.6 percent of their overall marketing budgets on mobile and social. The percentage of the budget being dedicated…

Wendy’s mobile ads on Facebook have a Snapchat style

10/28/201510/26/2015 Jennifer Goula

The fast food chain is creating interactive burgers through the use of GIFs and videos. Just as brands start tinkering with the mobile ads in the new full screen Facebook style, Wendy’s is working on using this new format in a whole new and creative way that they hope will encourage considerable interaction from consumers. The fast food restaurant chain is using images, videos and GIFs to illustrate how their burgers are made, layer by layer. The layers of the hamburgers are all displayed and added to each other, including…

Authors are using mobile tech to engage readers

09/16/201509/16/2015 Julie Campbell

The key to this mobile marketing effort is to make sure that what you’re saying and how you’re saying it is relevant. Mobile tech has become a fantastic way for authors to be able to market their books – print and ebooks – in an affordable way that will greatly appeal to the readers in their target market. From social media marketing to blogging, this technology offers a considerable opportunity. However, just because a writer can complete a masterpiece, it doesn’t mean that he or she is a natural marketer.…