Pedigree mobile campaign at Walmart uses QR codes to encourage shelter donations

QR Code Campaign

Throughout the month of September, Pedigree dog food has been running its mobile marketing program that uses QR codes printed on the packages of its dog food in order to drive donations and help customers to take advantage of the “Pets Love Walmart” campaign that will continue to run until the end of the month. For the full month, for each QR code that is scanned from the packages of dog food, Pedigree will donate a bowl of the food to dogs who are living in shelters. These 2D barcodes…

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“Certain circumstances” allow a smartphone to be tracked by the NSA

NSA mobile security and privacy

A National Security Agency (NSA) lawyer has announced that the department is capable of tracking citizens in specific situations using smartphone location data, and that it will be providing further details into this fact in the near future. Users of smartphones have been voicing concerns about having their movements followed and, as it turns out, they weren’t entirely being paranoid. Matthew Olsen, general counsel of the National Security Agency, spoke at a hearing, discussing the rights of the government to obtain and use this information. Senator Ron Wyden of Oregon…

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QR code on the run with local errand service

QR codes have found their way to Kitsap Errand Runner, one of Washington State’s most prominent errand running services. The codes have been growing in popularity in the state and are catching the attention of more people. Part of their appeal lies in their ability to connect consumers directly with businesses, creating a tangible link between the two. Owner of Kitsap Errand Runner, Bryan Garrett, has begun experimenting with the codes after seeing them in advertisements. At first, Garrett had no idea what the codes were. QR codes are, essentially,…

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America’s QR Code Query

The acceptance of QR codes has been slow going. It is no surprise that, given their versatility, the codes have been popular with companies both big and small, but their use with individuals has been lackluster. Earlier this year, a report was released that showed the rate of usage for the codes had gone up by 1,200% in 2010. The results of that report, however, may belie the fact that the codes had previously been non-existent or otherwise unavailable for scanning. There are indicators that the codes are becoming more…

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M Commerce…an industry in motion

New reports released are showing customers prefer and enjoy the use of mobile commerce or otherwise known as m-commerce. Using the mobile phone as a tool for shopping, m-commerce can connect traditional and digital retail which provides great benefits for both consumers and business owners. From the Mobile Marketing Association, Michael Becker who is the North American Managing Director says that mobile commerce is exchanging something that has value with that of a mobile device. Further, he says that mobile has what it takes to connect traditional retail and digital…

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