smartphone users Archives

Smartphone use effects include increased impulsiveness, says study

11/24/202011/20/2020 Sam Lambert

Smartphone use effects - people using smartphones

People who use their phones regularly are more likely to seek immediate rewards and reject delayed rewards. Regular smartphone use effects include a notable and measurable impact on impulsiveness, regardless of age or the ways the device is most commonly used. This leads individuals to make impulsive decisions and seek out immediate gratification. Regular device users are more likely to make snap decisions regarding everything from shopping choices to the choice to have children. From tiny selections such as downloading an app to life-changing purchases such as buying a house…

Study finds location-based searches on mobile beat brand loyalty

08/28/201808/27/2018 L. Green

Location-based marketing is changing the mobile commerce landscape. A new study from Uberall finds that location-based searches via mobile is changing the way mobile consumers shop. Consumers are no longer always choosing brand loyalty when it comes to their purchasing decisions. The study, which surveyed over 1,000 smartphone users across the US, reveals that more consumers appear to be opting for convenience over loyalty by conducting “near me” searches. Over 80% of shoppers have done a “near me” search on their phones. The recent study commissioned by the location marketing…

Mobile device users aren’t thrilled with the service they receive

04/13/201604/12/2016 Jorge Gonzalez

A recent study has shown that the majority of smartphone owners don’t think their service is very good. Accenture has recently shared the results of a study that revealed that most mobile device users are unhappy with the service they’re receiving and are prepared to change their network providers. The report showed that these unhappy customers are prepared to look elsewhere for greener pastures. The mobile device users study results were published within the 2016 Accenture Screenager Report. What it showed was that over half of the people who were…