Mcommerce makes up less than 10 percent of all ticket sales

mobile commerce qr code Movie ticketing

The results of a new study found that the purchases over this channel are relatively consistent. Regardless of whether a market share of 5 to 10 percent in ticket sales by mcommerce is considered to be a success or a failure, Retention Science determined that purchases over smartphones was steady throughout the first three quarters of 2012. This involved an analysis of the purchasing of both sports and concert tickets within the United States. The analysis looked at the mcommerce purchases from within $40 million in total sports event and…

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