Canada’s use of mobile technology is growing quickly

canada mobile commerce users

The country’s regulator has shown that a rising number of Canadians own smartphones and are using them more. According to mobile technology figures that have recently been released by the Canadian Radio-television and Telecommunications Commission (CRTC), two out of every three people in that country now own a smartphone and about half of the people of Canada have a tablet computer. The CRTC’s report showed that Canadians are rapidly taking on some of the latest in consumer computing devices. The three part report focused on the Canadian telecom industry as…

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Mobile trends continue to take over with 3 out of 4 device owners owning smartphones

Mobile trends Commerce Apps on smartphone

It didn’t seem that long ago that it seemed like an accomplishment to take half of the market. comScore has just released some interesting new mobile trends data that has revealed that smartphones are now making up a tremendous 75 percent of the overall cell phone marketplace in the United States. This represents phenomenal growth over the figure from the same time last year, which had been 65 percent. Now, out of every American over the age of 13 years, three out of every four is the owner of a…

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Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

Mobile Marketing cost

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

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The future of mobile commerce and how it is revolutionizing business worldwide

Mobile Commerce U.S. and Worldwide

M-commerce is moving forward at full steam and many feel that it won’t be long before it turns retail upside down. It doesn’t come as a surprise to anyone to hear that cell phones are the most widely used electronic device in the world, as there were approximately 7 billion of them. This means that there are nearly four times (3.8 times) more phones than there are PCs. A growing percentage of cell phone users now own smartphones. These individuals are relying on their devices on an increasing basis, and…

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Mobile Commerce Round Up

This week in Mobile Commerce…   Below please find the notes and highlights we cover…   QR codes scanned daily by 2.75 million Americans Arbitron and Edison Research have released the results of a new study, which revealed that QR codes are being regularly used by a large number of smartphone owning Americans. The study found that in the United States, about 21 percent of smartphone users have scanned QR codes at least one time in their lives. The study also found that 25% of consumers accessed retailer coupons using…

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