This form of advertising is encouraging more people to look to their smartphones when they shop. In 2010, m-commerce made up only 3 percent of online shopping as a whole, but by the time the end of the 2012 holiday season arrived, that figure had spiked upward to reach 11 percent, which represented approximately $18 billion in consumer spending. Mobile merchandising trends are rapidly changing and consumers are catching on very rapidly. These new mobile marketing trends are starting to focus on bringing very practical and attractive elements to m-commerce.…
Read More