Wearable devices show some promise Wearable devices are beginning to generate a lot of hype. From augmented reality glasses to smartwatches, these devices are beginning to become more common throughout the world. This is beginning to highlight an important question: Will wearable devices eventually replace smartphones and tablets when it comes to mobile commerce? The question is a complicated one considering the nature of mobile commerce itself. People throughout the world are still working on becoming comfortable with making payments from smartphones and tablets and they may not yet be…
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The power of smartphones and tablets for mobile commerce and marketing
In the latest effort to bring the marketing power of email signatures back to communication in mobile commerce strategies… A company called SYNAQ has developed a solution to overcome the problem presented by the plain text-only emails that can be sent by smartphones. For years, corporate email signatures have been used as a highly effective, low-cost, result-generating tool for businesspeople to market themselves, as they included not only the name and contact information of the sender, but also links, images, advertising messages, and other branding and marketing elements. As the emails…
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