QR Code Press

QR codes on bikini-clad behinds cause quite a stir

11/10/201511/08/2015 Julie Campbell

A considerable controversy has developed following a publicity stunt using quick response codes in Beijing. In Beijing on November 3, a technology company drew attention to itself using QR codes and another method that has generated a surprising amount of controversy, as models wearing bikinis promoted a new mobile app with barcodes on their behinds. The women wore the quick response codes on the backsides of the bikini bottoms. What’s more, in order to encourage people to scan the QR codes, the models had the words “use me” written on…

May 2015 experienced dip in mobile marketing costs

07/07/201507/04/2015 Jesse Collins

At the same time, the downloads also experienced a measurable dip throughout that month. A Fiksu report was recently released that showed that in May 2015, there was a slight drop in the costs associated with mobile marketing, as well as in the number of downloads, when compared to previous months. This mobile advertising and downloading trend was said to be the result of app store changes among other considerations. The report also pointed out that seasonal slowdowns and more strategic mobile marketing methods played a role in the reduction…

Spending on mobile advertising is up by 63 percent

04/13/201504/11/2015 Jesse Collins

According to PwC and IAB research, estimates about the amount spent on UK smartphone ads reached £1.6 billion. IAB and PwC have now released a report on the spending on mobile advertising in the United Kingdom, and it has shown that these ads now make up 23 percent of the total amount of £7.2 billion that was spent in the country on digital marketing, last year. This figure represented a considerable increase – 16 percent – over the amount that was spent in 2013. That said, Dan Bunyan, the senior…

Mobile ads that encourage app installs grow in revenues

03/27/201503/25/2015 Stephanie Beck

That said, the success of this form of advertising is not as great as what some forecasts had predicted. A new estimate has been issued by eMarketer that has shown that mobile ads for the install of apps have been rising in both their use and performance over the last couple of years, but their revenues are not meeting the expectations of the assumptions of many firms. These mobile advertisements are run on the news feeds of Facebook and Twitter, among other places. Among the other areas where this type…

Mobile marketing drives digital ad spend skyward

12/12/201412/09/2014 Stephanie Beck

As a growing number of consumers look to smartphones and tablets advertisers will soon spend as much on computing devices as TV. According to the results of recent study conducted by the media research unit of Interpublic Group of Cos, Magna Global, mobile marketing is going to be an important driver of spending on digital advertising. This will cause spending over digital channels to rise by 15 percent, by the end of next year. Social media campaigns and mobile marketing will also send this spending even higher, to the point…