Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

iphone Mobile ad spending

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent throughout 2017, said the firm. A mobile ad spending increase of that size…

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Mobile advertising growth is higher in China than any other country

smartphones mobile advertising growth

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said “China is undoubtedly the rising tiger of mobile advertising, as they were…

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Mobile advertising market has most click-through success with tablets

mobile advertising market Apple tablet commerce iPad

A recent study revealed that larger screen device owners are picking up in their interaction with ads. According to a study published by Furion Analytics Research and Consulting LLP, the mobile advertising market is growing quickly through tablet users. In fact, the report predicted a compound annual growth rate (CAGR) of almost 25 percent from 2014 through 2020. The mobile ad marketplace is already generating over $21 billion in annual revenue worldwide. As mobile phone and tablet shipments are set to reach almost 600 million annually by the end of…

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Emojis are starting to make their way into mobile marketing

emoji mobile marketing

Brands are adopting the use of these emoticons on an increasing basis in order to make posts more relatable. When it comes to mobile marketing over social media, some brands seem to have it down pat while others are missing the mark, but nobody seems to be able to come up with a specific formula to reach consumers and successfully engage them. In order to help to improve social media marketing success, brands have been turning to emoji adoption. A new report published by marketing automation firm, Appboy, has shown…

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Many smartphone users wish mobile marketing was more creative

texting mobile marketing trends

According to the results of a recent study, 40 percent of device users would want ads with greater creativity. An ad-technology firm called Quantcast has recently released the results of a study it commissioned, with the participation of smartphone users, in which it determined that these consumers wish mobile marketing had a more creative side. The respondents stated that they wish mobile advertising came with greater creativity and relevancy. The outcome of the study led the researchers to conclude that mobile marketing firms are going to need to step it…

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QR codes on bikini-clad behinds cause quite a stir

qr codes marketing

A considerable controversy has developed following a publicity stunt using quick response codes in Beijing. In Beijing on November 3, a technology company drew attention to itself using QR codes and another method that has generated a surprising amount of controversy, as models wearing bikinis promoted a new mobile app with barcodes on their behinds. The women wore the quick response codes on the backsides of the bikini bottoms. What’s more, in order to encourage people to scan the QR codes, the models had the words “use me” written on…

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May 2015 experienced dip in mobile marketing costs

geo location mobile marketing

At the same time, the downloads also experienced a measurable dip throughout that month. A Fiksu report was recently released that showed that in May 2015, there was a slight drop in the costs associated with mobile marketing, as well as in the number of downloads, when compared to previous months. This mobile advertising and downloading trend was said to be the result of app store changes among other considerations. The report also pointed out that seasonal slowdowns and more strategic mobile marketing methods played a role in the reduction…

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Spending on mobile advertising is up by 63 percent

Mobile Marketing messages Campaign

According to PwC and IAB research, estimates about the amount spent on UK smartphone ads reached £1.6 billion. IAB and PwC have now released a report on the spending on mobile advertising in the United Kingdom, and it has shown that these ads now make up 23 percent of the total amount of £7.2 billion that was spent in the country on digital marketing, last year. This figure represented a considerable increase – 16 percent – over the amount that was spent in 2013. That said, Dan Bunyan, the senior…

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Mobile ads that encourage app installs grow in revenues

Mobile Marketing cost

That said, the success of this form of advertising is not as great as what some forecasts had predicted. A new estimate has been issued by eMarketer that has shown that mobile ads for the install of apps have been rising in both their use and performance over the last couple of years, but their revenues are not meeting the expectations of the assumptions of many firms. These mobile advertisements are run on the news feeds of Facebook and Twitter, among other places. Among the other areas where this type…

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Mobile marketing drives digital ad spend skyward

mobile marketing geolocation

As a growing number of consumers look to smartphones and tablets advertisers will soon spend as much on computing devices as TV. According to the results of recent study conducted by the media research unit of Interpublic Group of Cos, Magna Global, mobile marketing is going to be an important driver of spending on digital advertising. This will cause spending over digital channels to rise by 15 percent, by the end of next year. Social media campaigns and mobile marketing will also send this spending even higher, to the point…

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