smartphone marketing campaign Archives

Mobile marketing campaign success at Chipotle

08/08/201308/05/2013 Jorge Gonzalez

The restaurant’s new SMS strategy that was nicknamed “Adventurrito” has generated huge participation. The most recent mobile marketing campaign that was started by Chipotle is receiving a great deal of attention as this SMS based strategy is being used as an example of using the channel effectively. The campaign is made up of a puzzle scavenger hunt that started on July 13 and ran for 20 days. The participants in the “Adventurrito” campaign had participants competing in tournaments of online puzzles for the opportunity to win twenty years of Chipotle…

Mobile marketing campaign started by Colgate-Palmolive

07/01/201306/29/2013 Stephanie Beck

The company is using SMS to help Americans to learn more about oral health and proper care. Colgate-Palmolive has just announced that it has entered into a new mobile marketing partnership with the Hispanic Dental Association (HDA) in order to launch the toothpaste and oral health product company’s “Oral Health Month” campaign, this year. This campaign will be geared toward providing Hispanic Americans with more information. Starting today and running for the length of July, this mobile marketing campaign will be used to help families with a Hispanic American background…

Mobile marketing introduced in new Toys ‘R’ Us campaign

06/14/201306/12/2013 Stephanie Beck

This massive toy store has recognized that its customers are smartphone carriers and this is an important opportunity. Toys ‘R’ Us has revealed that it is moving to the cutting edge when it comes to advertising, with a new mobile marketing campaign that will use techniques such as smartphone coupons that will include barcodes that can be scanned at the point of sale in order to allow shoppers to obtain discounts. The company is also running campaigns in a top American magazine to gain tremendous exposure. The toy store will…