Half of revenue from mobile game apps generated by 0.19% of players

mobile game apps

Gaming applications must be very careful about their strategies as very few users actually buy. Publishers of mobile game apps need to take a great deal of care as they market their applications and target their new users, as a wide majority of players won’t ever actually make any purchases. A recent Swrve study revealed that only a tiny sliver of all players made up about half of the revenue. In fact, 48 percent of the total revenue generated by mobile game apps comes from a virtually microscopic 0.19 percent…

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Hundreds of mobile games banned in Australia

Mobile games Australia

The government has also placed a ban on a range of different web based games. The Australian government has now implemented a new international rating system that has caused it to ban a broad range of different mobile games that are available on specific marketplaces such as Google Play and the Firefox Marketplace. It has been estimated that there are been hundreds of titles that have been determined to be unsuitable. This type of move in the mobile games industry is not actually something new. For example, Apple and certain…

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Disney finds success in mobile games

Disney Store ipad App mobile games

Disney Interactive is gaining momentum in the mobile space Disney Interactive is beginning to see significant success in the gaming field. The company has long been involved in the game industry, having first been formed in 1999 in order to engage a new generation of consumers interested in interactive entertainment. In recent years, Disney Interactive has been focusing more heavily on mobile games rather than placing sole focus on traditional console games. This diversification has paid off, as Disney Interactive has now become the world’s sixth largest mobile games publisher.…

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