QR codes may still encourage engagement when not scanned

Scan QR Codes Statistics

Scan has launched its version 2.0 to reach mobile users who don’t use barcodes. The latest statistics from eMarketer regarding the use of QR codes in the United States has shown that approximately 90 percent of Americans have not scanned a barcode within the last year. To be fair, this includes all Americans, regardless of whether or not they have a cell phone. However, this does represent a large number of people who are not scanning QR codes and who are therefore not being engaged by what they contain. A…

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