QR Code Press

4 Tips for Mobile Marketing

10/04/201410/03/2014 Note From The Editor

Mobile marketing has become a very important thing for many businesses. There are more people that use smartphones and tablets on a daily basis now than at any point in the past decade. People have become inseparable from their mobile devices and this means that marketing has had to shift to accommodate the demand for dynamic engagement. There are many ways that businesses can connect with mobile consumers and not all of them are expensive or difficult to put to use. Build a mobile website One of the most important…

Mobile marketing may want to place a focus on shopping moms

09/17/201409/16/2014 Sam Lambert

A recent study has shown that this demographic is highly receptive to ads and offers over their smartphones. Newly published research has now confirmed what many mobile marketing firms have already suspected, which is that moms are quite receptive to receiving various types of ads, promotions, and offers over the use of their smartphones. These findings suggested that moms have become more dependent on their mobile devices than ever before. The research was published within the 2014 BabyCenter US Mobile Mom Report. It indicated that mothers are using their smartphones…

QR Code Detective: Is your barcode visible but inconvenient?

08/25/201408/22/2014 Julie Campbell

QR code detective - michaels art store and eggs

There is a growing problem with quick response codes that are easy to see but inconvenient to scan. This week, our investigators observed a number of QR code placements that were highly visible so that they would certainly attract the attention of the user, but that would require the user to go out of his or her way to actually scan them. When a quick response code is inconvenient to scan, the odds are that people won’t do it. In order to make sure that people will have the greatest…

Mobile marketing with coupons boosts spontaneous shopping

08/01/201407/30/2014 Sam Lambert

Impulse purchases are on the rise at retailers who use discount couponing strategies over smartphones. Retailers have known for decades upon decades that if they offer a customer a great deal while they are in the store, they will be able to convince many people to make purchases that may not have been on their shopping lists, and now this concept is transferring over to mobile marketing. Supermarkets, for example, post their sale signs to draw consumers to buy more, but that works only when the sign is seen. Making…

Mobile marketing makes its way to the Space Needle

07/31/201407/31/2014 Jennifer Goula

Tourism advertising has taken on the smartphone and tablet channel in Seattle. Even tourist attractions that stand out beyond an entire urban center skyline can use some extra promotion and marketers for the Space Needle have chosen the mobile marketing channel as their next opportunity to draw tourists and locals, alike. Despite the fact that the Space Needle stands out above everything else in the downtown core of Seattle, it needs promotions. This could be seen as an important lesson for all tourism marketers, as even the most evident hotspots…