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Mobile marketing takes a third of online ad spending

06/19/201306/18/2013 Sam Lambert

The research has shown that Google holds a massive amount of the smartphone targeted space. eMarketer has just released the results of its first ever worldwide mobile marketing industry profile and has revealed that it estimates its size to have already reached $16 billion globally. The research determined that this channel is taking up a growing portion of the overall online ad market. Among its results, it also found that within the mobile marketing ecosystem, Google has a massive hold of over 55 percent. Considering that the research determined that…

Mobile marketing used by 94 percent of leading American advertisers

06/17/201306/15/2013 Stephanie Beck

More than nine out of every ten marketers in the United States are now targeting smartphone carrying consumers. The latest figures in advertising have just revealed that 90 percent of the leading hundred American advertisers have started to implement some form of mobile marketing techniques within the last year. This data was revealed in a report that was just released regarding trends in the use of these ads. The report was produced by the ad monitoring service called Competitrack. All of the 94 companies that have implemented mobile marketing techniques…

Mobile marketing survey reveals some strategy keys

03/16/201303/14/2013 Sam Lambert

The results of the research that was performed by Siteworx provided considerable insight. Mobile marketing is still relatively new and those in the industry are still tinkering around with its techniques to try to determine what is successful, and which efforts are best left out of a campaign. New research has just been completed that has identified some of the right efforts to take over this channel. The Siteworx survey has also pointed out a number of mobile marketing techniques that should be left to advertising over other channels, instead…

Mobile marketing revenue will reach a global $11.4 billion in 2013

01/23/201304/13/2014 L. Green

Gartner research still believes that some changes will need to be made by retailers to achieve greater success. According to recently released Gartner data, the ad revenue for mobile marketing worldwide will reach the $11.4 billion mark this year, and that this will represent a growth of 18.8 percent over the $9.6 billion that was reached last year. The worldwide revenue in this sector will also continue its growth for the next few years. In fact, Gartner has also predicted that by 2016, the global mobile marketing revenue will have…